Friday, February 22, 2013
THE YOUNG AND THE RESTLESS Partnering With THE TALK’s Sharon Osbourne & Her Son Jack For CBS Cares PSA
THE YOUNG AND THE RESTLESS (Y&R) is partnering with THE TALK’s Sharon Osbourne and her son, television personality and producer Jack Osbourne, to raise awareness for multiple sclerosis through a CBS Cares PSA. The PSA campaign is running in concert with a storyline on Y&R to be broadcast on Friday, February 22.
In the episode, longtime Y&R character Nikki Newman, played by Melody Thomas Scott, will share the news with her family that she was recently diagnosed with MS. A CBS Cares PSA recorded by both Osbournes in cooperation with the National MS Society will be broadcast immediately following the episode. The televised message will give more information about MS as well as a web address directing viewers to learn more at www.nationalMSsociety.org. The Osbournes’ MS PSA will also air in primetime on the CBS Television Network.
“Recording the public service announcement with my son, who was recently diagnosed with MS, was extremely important to me,” said Sharon Osbourne. “As a mom affected by this disease, I am passionate about creating awareness and conveying the message to all who will listen that knowledge and a positive attitude are the most powerful weapons in the fight against MS.”
“Sharon and Jack’s real-life situation inspired this storyline on Y&R, which combined with the PSA helps to further elevate awareness for MS,” said Angelica McDaniel, Senior VP, Daytime, CBS. “As the character Nikki’s struggle unfolds, our audience will learn about the disease through her eyes as well as those of her family in a story that we think will surprise and move our viewers.”
“On behalf of the National MS Society and all the people with MS that we serve, we want to thank CBS as well as Sharon and Jack Osbourne for spotlighting MS as part of the CBS Cares PSA program,” says Cyndi Zagieboylo, President and CEO of the Society. “Not only will these PSAs help more people learn about the programs available to assist them in moving their lives forward, but it will also connect more people to the MS movement which will help speed research to end MS forever.”
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.1 million worldwide.