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DAYTIME RATINGS: Y&R, B&B, GH, DAYS All Down

The daytime Nielsen ratings are in for the week of February 11-15, 2013. All four daytime soap operas were down in Total Viewers, Women 18-49 viewers and Women 18-34 viewers.

From SON:
Total Viewers (versus last week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,600,000 (-164,000/-144,000)
2. THE BOLD AND THE BEAUTIFUL 3,520,000 (-68,000/+235,000)
3. GENERAL HOSPITAL 2,642,000 (-176,000/+480,000)
4. DAYS OF OUR LIVES 2,446,000 (-126,000/-22,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 882,000 (-48,000/-90,000)
2. THE BOLD AND THE BEAUTIFUL 759,000 (-1,000/+19,000)
3. GENERAL HOSPITAL 571,000 (-41,000/+44,000)
4. DAYS OF OUR LIVES 510,000 (-50,000/-16,000)

Women 18-34 Viewers
1. THE YOUNG AND THE RESTLESS 208,000 (-60,000/-29,000)
2. THE BOLD AND THE BEAUTIFUL 183,000 (-48,000/+36,000)
3. GENERAL HOSPITAL 177,000 (-59,000/+5,000)
4. DAYS OF OUR LIVES 163,000 (-28,000/+19,000)

2 comments:

  1. ugh...bad news all around...plus DALLAS and SMASH tanking in season 2. Whatever happened to viewer loyalty?

    ReplyDelete
  2. Smash took too long to come back, and Dallas premiered the second season on a different night, and RIGHT after Larry Hagman died.

    Daytime rating - it's a bigger deal that both B&B and GH are WAY up over this same time last year.

    ReplyDelete


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