The data highlights that, while the vast majority of shows are in fact viewed within the first seven days, a handful of programs–science fiction being the top Beyond 7 genre–get a sizeable audience in days eight through 29. Respectively, among the top 10 shows in broadcast and cable to report Beyond 7 figures, just over 5 percent of viewing happens within this time period, affecting ratings.
According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in the third quarter of 2012. Traditional TV viewing was up 78 minutes from the previous quarter, as consumers continue to enjoy both Live and time-shifted content, DVDs, or use their game consoles. Americans also spent close to five hours a week on a computer screen, using the Internet and watching video content.