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ABC Family Presents Tweetapalooza Next Week; Network Has Record-Breaking 2012

ABC Family presents “Tweetapalooza!,” a live two-night social media event featuring fan favorites tweeting and participating in live blog parties during their premiere episodes.

On Monday, January 7, fans can join in a Twitter chat with Gilles Marini, star of ABC Family’s hit original drama, SWITCHED AT BIRTH. Marini will start off with a live blog party at 7:00 pm ET / 4:00 pm PT at www.abcfamily.com/switchedatbirth. Afterwards, he’ll be live tweeting from his handle @GillesMarini during the East Coast broadcast of the season premiere at 8:00 pm ET / 5:00 pm PT. To ask a question, fans should tweet at his handle and include #SwitchedatBirth in their tweets.

Next, BUNHEADS star Sutton Foster drops by to answer tweets during the East Coast broadcast of the winter premiere at 9:00 pm ET / 6:00 pm PT. Fans can tweet at her handle @sfosternyc and should include #Bunheads in their tweets to ask her questions. Then she will blog live post-show, starting at 10:00 pm ET / 7:00 pm PT at www.abcfamily.com/bunheads.

The celebration continues Tuesday, January 8 with PRETTY LITTLE LIARS star Keegan Allen (Toby) blogging live with fans, starting at 7:00 pm ET / 4:00 pm PT at www.abcfamily.com/prettylittleliars. At 8:00 pm ET / 5:00 pm PT he’ll be live tweeting from his handle @KeeganAllen during the East Coast broadcast of the season premiere. Fans can ask him questions by tweeting at his handle and including #PrettyLittleLiars in their tweets!

Finally, Alexandra Chando, who plays twins Emma and Sutton on THE LYING GAME will live blog at www.abcfamily.com/thelyinggame at 8:00 pm ET / 5:00 pm PT and tweet during the East Coast broadcast of the Season 2 premiere, starting at 9:00 pm ET / 6:00 pm PT @AlexandraChando. Fans can ask her questions by tweeting at her handle and including #LyingGame in their tweets.

The ABC Family Tweetapalooza schedule (talent and schedule subject to change):

Monday, January 7 (7:00-11:00 pm, ET / 4:00-8:00 pm, PT)
7:00 pm: Live Blog Party with Gilles Marini at www.abcfamily.com/switchedatbirth
8:00 pm: Live Twitter Chat with Gilles Marini @GillesMarini
9:00 pm: Live Twitter Chat with Sutton Foster @sfosternyc
10:00 pm: Live Blog Party with Sutton Foster at www.abcfamily.com/bunheads

Tuesday, January 8 (7:00-9:00 pm, ET / 4:00-6:00 pm, PT)
7:00 pm: Live Blog Party with Keegan Allen at www.abcfamily.com/prettylittleliars
8:00 pm: Live Twitter Chat with Keegan Allen @KeeganAllen
8:00 pm: Live Blog Party with Alexandra Chando at www.abcfamily.com/thelyinggame
9:00 pm: Live Twitter Chat with Alexandra Chando @AlexandraChando

The fallout from the baby switch trial continues in the second-season premiere of SWITCHED AT BIRTH airing Monday, January 7th at 8:00 pm ET/PT on ABC Family. After the verdict against the hospital makes Angelo (Gilles Marini) a millionaire, he stuns the families with lavish gifts. But suspicions about Angelo’s behavior continue when a pregnant woman shows up claiming that he is the father. John and Kathryn consider a run for public office. Meanwhile, Bay must face the Student Honor Board when she’s accused of cheating, and Daphne’s distraction with Chef Jeff gets her in trouble.



Michelle (Sutton Foster) has returned to Las Vegas and is working as a magician’s assistant in the winter premiere of ABC Family’s original series BUNHEADS, airing Monday, January 7th at 9:00 pm ET/PT on ABC Family. It’s been several months since the Nutcracker fiasco, where Michelle accidently maced the young performers of Paradise Dance Academy. Now she’s crashing on her friend’s couch and working as a dancer for a small-time magician in Henderson, NV. Meanwhile in Paradise, the dance studio is closed down, leaving the students to keep busy on their own.



In the mid-season premiere of PRETTY LITTLE LIARS, airing Tuesday, January 8th at 8:00 pm ET/PT, Radley Sanitarium has given Mona a clean bill of health and she is headed back to the halls of Rosewood High, much to the Liars’ dismay. With their former tormentor now back in their everyday life, Aria, Emily, Hanna and Spencer take very different views of the “new” Mona. She made their lives a living hell… Is she really cured? And what other secrets could she be holding onto? It’s up to Mona to prove to the Liars if she has changed or not. Keegan Allen stars as Toby, Spencer’s boyfriend and a secret member of the “A” Team.



The “lies” continue in the Season 2 premiere of THE LYING GAME Tuesday, January 8th at 9:00 pm ET/PT. Alec is in jail following his arrest for Derek’s murder, but he still manages to unnerve Emma (Alexandra Chando), who is desperate for answers. Rebecca and Sutton’s mother-daughter bonding consists of formulating their plans for the Mercer family, which contradicts Emma and Laurel’s plan to reunite Ted and Kristin. Meanwhile, Mads goes looking for trouble and meets a mysterious new guy.



In another standout year, 2012 wrapped as ABC Family's most-watched year on record in Prime in target female demos Women 18-34 (280,000) and Women 18-49 (449,000), and qualified as the network's #2 year of all time in Adults 18-34 (392,000), Viewers 12-34 (592,000) and Females 12-34 (435,000). Impressively, 2012 marked ABC Family's 9th consecutive year of growth in Women 18-49 and 7th straight year in Women 18-34.

Competitively, for the first time in the network's history ABC Family emerged as the year's #1 cable TV network in Females 12-34, recorded its highest annual Prime rank ever in Adults 18-34 (#7) and Women 18-34 (#2), matched last year's all-time high in Women 18-49 (#3), and for the 4th straight year Top 10 ranks were achieved in Total Viewers (#10) and Adults 18-49 (#9). In fact, 2012 also marked the 4th consecutive year The Walt Disney Company owned 3 of cable TV's Top 10 networks in Total Viewers, with Disney Channel (#2 - 2.4 million), ESPN (#3 - 2.3 million) and ABC Family (#10 - 1.4 million).

RELATED:
- INTERVIEW: Showrunner Marlene King Previews PRETTY LITTLE LIARS
- Sutton Foster & Amy Sherman-Palladino Preview BUNHEADS
- INTERVIEW: Lucas Grabeel of SWITCHED AT BIRTH, HIGH SCHOOL MUSICAL, etc.
- INTERVIEW: Katie Leclerc on Kissing Justin Bruening, Her Most Challenging Scene and Eating Crickets!
- INTERVIEW: Lea Thompson Previews SWITCHED AT BIRTH Season 2
- INTERVIEW: Vanessa Marano Previews SWITCHED AT BIRTH Fall Season

1 comment:

  1. Great promo! It sounds like the premiere of Switched at Birth is going to be intense; I can’t wait to see it! I won’t be able to watch it live (or follow along with the tweets) though, because I’m working extra hours at DISH for a few months. I’ll have to save the show on my DISH Hopper. It can store up to 2000 hours of entertainment, so I’ll be able to save Switched at Birth’s entire season and catch up whenever I have time.

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