Thursday, November 15, 2012

Wednesday Night Ratings: SUPERNATURAL Steady; ARROW Down in Demo But Up In Total Viewers, NASHVILLE Down

The overnights are in for Wednesday, November 14. Below is a roundup of today's Nielsen ratings reports:

From ABC:
During the 10 o'clock hour, ABC's NASHVILLE once again registered as the #1 new drama in its slot in Total Viewers and Adults 18-49, beating out NBC's CHICAGO FIRE. In addition, the ABC freshman drama ran #1 in its time period with Adults 18-34 (2nd straight week) and Women 18-34 (3rd straight week), outdelivering drama competition on CBS (CSI) and NBC (CHICAGO FIRE). NASHVILLE retained 100% of its Adult 25-54 audience week to week.

· NASHVILLE continues to see huge spikes from its L+SD to L+7 numbers, jumping by 57% in Adults 18-49 (+1.3 rating) and by 43% in Total Viewers (+3.15 million), making it the 2nd-biggest young adult gainer this season among both new shows and among 10 p.m. series.

From TV By The Numbers:
On the CW, ARROW scored a 1.2, down from last week's 1.3 adults 18-49 rating. SUPERNATURAL tied its season high with a 1.0 adults 18-49 rating, matching last week’s performance.

On ABC, NASHVILLE matched its series low with a 1.8, down 10% from last week's 2.0 adults 18-49 rating (5.89 total viewers).

From TV Media Insights:
CW – Arrow
8-8:30 - Viewers: 3.78 million (#5), A18-49: 1.1/ 3 (#5)
8:30-9 - Viewers: 3.82 million (#5), A18-49: 1.2/ 3 (#5)

CW – Supernatural
9-9:30 - Viewers: 2.33 million (#5), A18-49: 1.0/ 3 (#5)
9:30-10 - Viewers: 2.28 million (#5), A18-49: 1.0/ 3 (#5)

ABC – Nashville
10-10:30 - Viewers: 6.19 million (#2), A18-49: 1.9/ 5 (#2)
10:30-11 - Viewers: 5.59 million (#3), A18-49: 1.7/ 5 (#2)

From The CW:
Last night's ARROW rose again in total viewers (3.8M) versus last week, giving it its second most watched episode of the season, behind only the premiere. It was even with last week in W18-34 (1.1/3), and was off slightly in A18-49 (1.2/3) and A18-34 (0.9/3).

SUPERNATURAL tied with last week as the series' second most watched episode of the season (2.3M) and rose in all key demos, matching season highs in A18-34 (1.0/3), A18-49 (1.0/3), and W18-34 (1.0/3).

In most recent L+7 Day data, ARROW gained 31% in total viewers, 39% in A18-34 and 44% in A18-49. SUPERNATURAL continues to post big increases with delayed viewing, with its most recent episode jumping 73% in A18-34, 62% in A18-49 and 43% in total viewers.

AMERICAN HORROR STORY - FX
2.779 million viewers, #3; 2.087 million adults 18-49 (1.6 rating), #3

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