Returning strong after the prior week’s Thanksgiving preemption, ABC’s GREY'S ANATOMY tripled its lead-in among Adults 18-49 at 9:00 p.m. (+200% over “Last Resort”) to win in its hour and stand as Thursday’s No. 1 drama for its 7th straight telecast this season. During the 9’clock hour among young adults, ABC’s GREY'S ANATOMY (3.0/8) beat out CBS’ PERSON OF INTEREST by 3% (2.9/7), Fox’s GLEE by 36% (2.2/6) and NBC’s comedies by 88% (1.6/4 – THE OFFICE/PARKS AND RECREATION. In addition, the ABC drama once again dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).
Building its Women 18-34 audience for its 2nd consecutive telecast, GREY'S posted its highest rating in 5 weeks – since 10/18/12.
ABC’s SCANDAL caught CBS’ “Elementary” to rank No. 1 in the 10 o’clock hour with Adults 18-49 (2.2/6), while leading by wide margins over NBC’s ROCK CENTER WITH BRIAN WILLIAMS in Total Viewers (+97% - 6.7 million vs. 3.4 million) and Adults 18-49 (+144% - 2.2/6 vs. 0.9/2). Additionally, SCANDAL led by double to triple digits over ELEMENTARY with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).
Surging over its most recent telecast 2 weeks ago in viewers (+12%) and young adults (+10%), SCANDAL drew its 2nd-largest audience of the season and posted a new season high in Adults 18-49. In addition the show spiked over its last telecast by 20% in Adults 18-34 and by 24% in Women 18-34, achieving new series highs on both counts.
From The CW:
Last night's extremely eventful THE VAMPIRE DIARIES rose 13% in total viewers (3.2M) versus its last original on 11/15, and gained 15% in A18-49 (1.5/4), while holding steady in A18-34(1.5/5).
TVD outrated both ABC and NBC in the hour in A18-34, A18-49 and W18-34, and also drew more total viewers in the 8:30half hour than NBC.
BEAUTY AND THE BEAST also gained versus last week, up two tenths in both A18-34 (0.7/2) and A18-49 (0.8/2), and up to 2.15M total viewers.
There were pre-emptions for the NFL in Atlanta last night, and in Baltimore for high school football, so these numbers are likely to change this afternoon.
For the night, CBS was first in viewers (13.39m), adults 25-54 (4.5/11) and adults 18-49 (3.3/09).
GLEE scored a 2.2 adults 18-49 rating up 47% from a 1.5 on Thanksgiving.