ABC finished #2 on Thursday night in Adults 18-49, Adults 25-54 and across all key Women demographics (W18-34/W18-49/W25-54).
During the 8 o’clock hour against CBS’ top-rated comedies (THE BIG BANG THEORY/TWO AND A HALF MEN) and Fox's THE X FACTOR RESULTS SHOW, ABC freshman LAST RESORT outdrew NBC’s established comedies (30 Rock/Up All Night) by 2.5 million viewers and tied among Adults 18-49. One of the biggest percentage gainers via time-shifted playback for any 8pm show this season, ABC’s LAST RESORT adds on 2.3 million viewers and shoots up by an impressive 53% (+0.9 rating) in Adults 18-49 from the next-day L+SD numbers to the final L+7 numbers.
· On average, the ABC freshman drama is generating big year-over-year improvement for ABC, boosting its time period by 30% in Total Viewers and by 41% in Adults 18-49 over the same point last season with original drama programming.
More than doubling its lead-in among Adults 18-49 (+138%) at 9 p.m., ABC’s GREY'S ANATOMY ranked #1 in its hour and stood as Thursday’s #1 drama for its 6th straight telecast this season. In addition, the ABC drama dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Jumping in time-shifted playback this season, GREY'S builds by 3.6 million viewers and by 1.8 Adult 18-49 rating points (+50%) from its next-day numbers to its L+7 finals.
· GREY'S marked its best numbers in 4 weeks with Adults 18-34 and Women 18-34 – since 10/18/12.
· Broadcast TV’s #1 drama in Adults 18-49 this season, ABC’s GREY'S ANATOMY is up over the same point last year in both viewers (+6%) and young adults (+2%).
ABC’s SCANDAL delivered another strong 2nd-place finish to CBS’ ELEMENTARY in the 10 o’clock hour with Adults 18-49 (pacing within 2-tenths of a rating point of tying for #1), while leading by wide margins over NBC’s ROCK CENTER WITH BRIAN WILLIAMS in Total Viewers (+53%) and Adults 18-49 (+91%). Additionally, SCANDAL once again defeated ELEMENTARY in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). Posting substantial increases from time-shifted playback, on average this season the ABC 10 o’clock drama jumps by 2.4 million viewers and by 40% in Adults 18-49 over its first-reported L+SD numbers to its Live + 7 Day results.
· Growing week to week by 11% in Adults 18-49, SCANDAL equaled a season high. In addition, the ABC drama scored the series’ 2nd highest rating ever with Women 18-49.
For the night, CBS was first in households (8.5/14), viewers (13.62m), adults 25-54 (4.7/11) and adults 18-49 (3.4/10). CBS posted a Thursday best in adults 25-54 this season and matched its season Thursday high in adults 18-49.
On FOX, THE X FACTOR earned a 2.4, up 4% from last week's 2.3 adults 18-49 rating. GLEE notched a 2.1, down 13% from last week’s 2.4 rating.
On ABC, LAST RESORT earned a 1.3, down 7% from last week’s 1.4 adults 18-49 rating and tying its season low. GREY'S ANATOMY scored a 3.1, down 6% from last week’s 3.3. SCANDAL garnered a 2.1, up 11% from last week’s 1.9 adults 18-49 rating.
On the CW, THE VAMPIRE DIARIES earned a 1.2, down 20% from last week's 1.5 adults 18-49 rating. BEAUTY AND THE BEAST scored a 0.6 down 14% from last week's 0.7 adults 18-49 rating.
From TV Media Insights:
Fox – Glee
9:9:30 - Viewers: 5.49 million (#3), A18-49: 2.1/ 6 (#3)
9:30 - 10 - Viewers: 5.07 million (#3), A18-49: 2.1/ 0 (#3)