Shooting up from its Adult 18-49 lead-in (+93%) at 8 p.m. and growing from start to finish, ABC's ONCE UPON A TIME beat out CBS' AMAZING RACE during the hour by 13%. In addition, the ABC drama stood as the #1 non-sports program in the hour across all key Women demos (W18-34/W18-49/W25-54).
· ONCE UPON A TIME is generating big gains in DVR playback in the Live + 7 Day ratings, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points.
In the 9 p.m. hour, ABC's REVENGE dominated CBS' competing drama THE GOOD WIFE by 41% in Adults 18-49. For the 2nd week in a row, REVENGE beat out its non-sports competition on CBS (THE GOOD WIFE) and Fox (1-hour FAMILY GUY's 200th episode) by wide margins in Adults 25-54 and across the key Women demographics.
· Surging in DVR playback, on average this season REVENGE jumps from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).
During the 10 o’clock hour, ABC freshman 666 PARK AVENUE retained 100% of its week-ago numbers in Total Viewers, Adults 18-49 and Adults 25-54, while growing 10% with Women 25-54.
· Continuing to rank among the biggest freshman series this season in DVR playback, on average 666 PARK AVENUE sees its Live + 7 Day Adult 18-49 rating jump by 53% (+0.9 rating) and adds another 2.0 million viewers over its Live + Same Day numbers.
ONCE UPON A TIME garnered a series low 2.7, down 23% from last week's 3.4 adults 18-49 rating (8.69 million total viewers). REVENGE scored a season low 2.4, down 11% from last week's 2.7 adults 18-49 rating (7.47 million total viewers). 666 PARK AVENUE scored a 1.3 among adults 18-49 rating, matching last week’s series low (4.04 million total viewers).
On CBS, THE GOOD WIFE tied last week's series-low 1.7 adults 18-49 (8.98 total viewers).