The Lifetime Original Movie Liz & Dick, starring Lindsay Lohan as Elizabeth Taylor and Grant Bowler as Richard Burton, averaged 3.5 million Total Viewers in its world premiere last night, according to Nielsen Research. Based on the true story of the iconic couple’s passionate and tumultuous love affair, the film averaged 1.3 million Adults 25-54 viewers, 1.3 million Adults 18-49 viewers, 1.1 million Women 18-49 viewers and 1.0 million Women 25-54 viewers, with a 2.8 Household rating.
Despite being preempted the prior Sunday for the AMAs, ABC's ONCE UPON A TIME surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+11%). Shooting up from its lead-in at 8:00 p.m. (+88%) against sports-driven competition on Fox and NBC, ABC's ONCE UPON A TIME stood as the top-rated non-sports show in its hour in Adults 18-49 (3.0/7), beating out Fox's NFL-fueled animated comedies by 11% (THE SIMPSONS/BOB'S BURGERS = 2.7/6) and CBS' THE AMAZING RACE XXI by 20% (2.5/6). In addition, the ABC drama finished No. 1 straight out in its time period with key Women (W18-34/W18-49).
* ABC's ONCE UPON A TIME sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points (+41%) in the final L+7 Day ratings.
* In addition to increasing 11% in Adults 18-49 from its last broadcast, ONCE UPON A TIME also posted strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +11%.
During the 9:00 p.m. hour, ABC's REVENGE outdelivered CBS' competing drama THE GOOD WIFE for the 8th straight telecast this season, leading by 29% in Adults 18-49 (2.2/5 vs. 1.7/4). In addition, for its 3rd consecutive telecast "Revenge" beat out its non-sports competition on CBS (THE GOOD WIFE) and Fox (FAMILY GUY/THE CLEVELAND SHOW) by wide margins in Adults 25-54 and across the key Women demographics (W18-34/W18-49/W25-54).
* Jumping in TV playback, on average this season REVENGE spikes from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).
* On average, REVENGE is growing from the same point in its freshman season among both Total Viewers (+3%) and Adults 18-49 (+6%).
THE GOOD WIFE earned a 1.7 adults 18-49 rating even with last week.