Holding a strong 89% of its Total Viewer lead-in during the 10:00 p.m. hour opposite CBS' time period veteran CSI, ABC's NASHVILLE continued to dominate its freshman drama competition in the slot. For the 2nd week in row, NASHVILLE beat out NBC's CHICAGO FIRE by wide margins, leading by 15% in viewers (6.8 million vs. 5.9 million) and by 33% in Adults 18-49 (2.0/6 vs. 1.5/4). In addition, the new ABC drama won its hour for the 2nd week in row with Adults 18-34 and Women 18-34.
* NASHVILLE retained a solid 76% of its big week-ago debut audience coming out of MODERN FAMILY.
* ABC's NASHVILLE is a big gainer in DVR playback. Based on Live + 3 Day data for last Wednesday (10/10/12), NASHVILLE shot up over its Live + Same Day numbers by +2.7 million viewers on average and spiked by +1.1 rating points (+39%) in Adults 18-49.
From TV Guide:
NASHVILLE earned 6.75 million viewers and a 2.0 in the adults 18-to-49 demographic, shedding almost three million viewers and eight-tenths from its premiere. Fellow new series CHICAGO FIRE (5.9 million, 1.5) also took a big tumble, dropping more than 20 percent.
On the other hand, The CW's ARROW (3.5 million, 1.3) was steady and again beat NBC's 8 o'clock lineup in the demo.
FX’s AMERICAN HORROR STORY came roaring back for its second season debut. ASYLUM delivered 3.9 million committed viewers for its first airing at 10 p.m. While not an all-time high, that’s up 21 percent from the show’s series premiere last year. With a 2.2 rating among adults 18-49, AHS ranked #2 in the hour behind only CSI.