Comcast and The CW Network announced today they have reached an agreement that brings The CW’s popular primetime lineup to Xfinity On Demand. Effective tomorrow, Oct. 25, customers can watch the four most-recent episodes from each CW series – including their favorite CW programs the day after they air on live TV – on Xfinity On Demand at no additional charge. This agreement marks the first time The CW has made its shows available on Video On Demand (VOD) by a multi-service operator (MSO).
“Our customers turn to Xfinity On Demand for the latest and most popular programs, and now we’re pleased to add The CW’s popular primetime lineup to our offerings,” said Matt Strauss, Senior Vice President, Comcast. “We’re committed to giving customers access to the best and newest TV shows when they- want, at their fingertips.”
John D. Maatta, Executive Vice President, The CW, said, “We’re very excited to partner with Comcast to offer our viewers another platform where they can watch their favorite CW shows. With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers.”
Xfinity On Demand viewers will be able to catch The CW’s top shows in both HD and SD. Series include THE VAMPIRE DIARIES, SUPERNATURAL, HART OF DIXIE, 90210, ARROW, NIKITA, BEAUTY & THE BEAST, EMILY OWENS, M.D. and the final season of GOSSIP GIRL.