Monday, October 15, 2012

Sunday Night Ratings: Huge Premiere For THE WALKING DEAD, REVENGE Up, THE GOOD WIFE Steady, ONCE UPON A TIME Down

The overnights are in for Sunday, October 14. Below is a roundup of Nielsen ratings reports:

From AMC:
The biggest show of the fall season among Adults 18-49 is on AMC. Last night, AMC premiered season three of THE WALKING DEAD and outdelivered cable and broadcast hits including HATFIELDS & MCCOYS, JERSEY SHORE, MODERN FAMILY, THE BIG BANG THEORY and THE VOICE. The 9 p.m. ET premiere garnered 10.9 million viewers and a 7.4 HH rating making it the highest rated episode in series history, and growing more than 50% over last season's premiere.

The season 3 premiere now reigns as the biggest telecast for any drama series in basic cable history among all viewers. THE WALKING DEAD encored at 10 p.m. with 3.5 million viewers and midnight with 850,000 viewers delivering 15.2 million viewers for the night. In addition, the season two premiere of TALKING DEAD at 11 p.m. attracted 2.1 million viewers, growing 85% over the season one premiere.

Source: Nielsen Media Research, L+SD. Program premieres and encores, excluding sports. Broadcast season to date (9/24/12 -- 10/11/12).

"Thank you to the fans for making THE WALKING DEAD such a tremendous success. We are honored and humbled that television's largest adult audience resides on AMC. So many people on both sides of the camera worked tirelessly on this project, and I thank and congratulate each of them for their amazing contribution," said Charlie Collier, president
of AMC.

Key Nielsen Highlights for the season three premiere THE WALKING DEAD:
--  9pm premiere:                                     7.4 HH rating, +54%
vs. season 2 premiere
--  9pm premiere:                                    10.9 million viewers,
+50% vs. season 2 premiere
--  9pm premiere:                                     7.3 million Adults
18-49, +52% vs. season 2 premiere
--  9pm premiere:                                     6.1 million Adults
25-54, +46% vs. season 2 premiere
--  9pm,10pm and midnight encores:         Grossed to 15.2 million viewers

Key Nielsen Highlights for season two premiere of TALKING DEAD:
  --  11pm premiere:                 1.7 HH rating with 2.1 million viewers,
      +69%/+85% vs. season 1 premiere
  --  11pm premiere:                 1.5 million Adults 18-49, +92% vs. season
      1 premiere
  --  11pm premiere:                 1.3 million Adults 25-54, +71% vs. season
      1 premiere


From ABC:
Up against NBC’s big Sunday Night Football contest (Green Bay Packers-Houston Texans) and an NFL-overrun boosted Fox with MLB Playoffs (National League Championship Game 1), ABC continued to grow its Sunday numbers year over year in Total Viewers and Adults 18-49, up for the 3rd straight week this season.

More than doubling its Adult 18-49 lead-in (+114%) and building from start to finish, ABC’s ONCE UPON A TIME stood as Sunday’s #1 scripted show for the 3rd week in a row. From 8-9 p.m. among Adults 18-49, ONCE UPON A TIM beat out CBS’ Amazing Race by 15% and topped Fox’s post-season baseball by 25% in the preliminary numbers.

· Based on L+7 ratings for the new season, ONCE UPON A TIME saw its numbers spike by 3.1 million viewers and by 1.4 Adult 18-49 rating points over its initially-reported Live + Same Day ratings.

· ONCE UPON A TIME greatly improved its time period for ABC over the year-ago night, surging by 2.0 million viewers and by 58% in Adults 18-49.

Exhibiting strong lead-in retention (90%) in the 9 o’clock hour, ABC’s REVENGE dominated THE GOOD WIFE, leading the CBS drama by 59% in Adults 18-49. In addition, the ABC sophomore drama took second to Sunday Night Football among its broadcast rivals in its time period across all key Adults (AD18-34AD18-49/AD25-54) key Women (W18-34/W18-49/W25-54).

· A big gainer in DVR playback, Revenge built from its L+SD to L+7 numbers in premiere week by 2.8 million viewers and by 1.1 Adult 18-49 rating points.

· ABC’s REVENGE was up week to week among Adults 18-49 (+4%), while retaining 100% of the year-ago delivery for DESPERATE HOUSEWIVES and its own performance on Wednesday last year.

During the 10 o’clock hour, ABC’s 666 PARK AVENUE qualified as the #1 non-sports series in its time slot for the 3rd week in a row with Women 18-34. The new ABC drama earned 90% or better week to week retention with Total Viewers (98%), Adults 18-34 (92%) and Adults 25-54 (95%).

· Ranking among the biggest freshman series in premiere week DVR playback, 666 PARK AVENUE saw its Live + 7 Day Adult 18-49 rating jump by 52% (+1.1 rating) and added on another 2.6 million viewers over its Live + Same Day numbers.

From TVBTN:
THE GOOD WIFE scored a 1.7 adults 18-49 rating, even with last week. THE MENTALIST earned a 2.0 adults 18-49 rating, up 25% from last week's series low of 1.6.

1 comment:

  1. I have to say the season premier certainly turned things up a notch. I hope they’ve fixed their pacing issues for the remainder of the season! If you love or loathe zombies as much as I do, be sure to check out 20 of the Greatest Zombie Movies of All Time reviewed at http://dregstudiosart.blogspot.com/2011/05/top-10-zombie-movies-of-all-time-with.html with some really cool zombie artwork!

    ReplyDelete