Opposite CBS' veteran CSI and NBC's debut of CHICAGO FIRE in the 10 o'clock hour, ABC's debut of NASHVILLE opened at No. 1 in Adults 18-49. Head to head against its drama debut competition in the hour, ABC's NASHVILLE towered over NBC's CHICAGO FIRE in viewers (+41% - 9.0 million vs. 6.4 million) and young adults (+47% - 2.8/8 vs. 1.9/5). In addition, the new ABC drama dominated its time period with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).
* NASHVILLE drew ABC's largest series audience in the time period in 1 year and its top Adult 18-49 number since the beginning of last November - since 9/21/11 and 11/2/11.
* NASHVILLE qualifies as ABC's biggest drama debut in 1 year among Adults 18-49 - since "Once Upon a Time" on 10/23/11.
* NASHVILLE was up year to year for ABC in the time period, topping REVENGE on the year-ago night (on 10/12/11) in viewers (+14%) and young adults (+4%). Please note, NASHVILLE exhibited stronger Adult 18-49 lead-in retention than the debut telecast of REVENGE with Adults 18-49 (on 9/21/11).
* In its namesake market, NASHVILLE delivered a massive 21.9/33 rating in Households.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/10/12.
At 10:00 PM, CSI: CRIME SCENE INVESTIGATION was first in households (7.0/11) and viewers (10.58m) and was second in both adults 25-54 (3.3/08) and adults 18-49 (2.6/07). CSI was up +4% in both households (from 6.7/11) and adults 18-49 (from 2.5/07) and +3% in adults 25-54 (from 3.2/08) compared to this year's season premiere (Sept. 26). CSI topped the highly promoted premiere of NASHVILLE in viewers (vs. 8.98m, +18%) and beat ABC at 10:30 p.m. in adults 18-49 (2.6 vs. 2.5, +4%).
From The CW:
Last night’s premiere of ARROW was right on target for The CW – it drew 4.02 million viewers, the most watched telecast on the network of any show, on any night, in three years (11/12/2009), according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, October 10, 2012.
ARROW was The CW’s most watched premiere since THE VAMPIRE DIARIES (9/10/2009). ARROW was also the most watched show in the Wednesday 8PM time period in more than three years (5/13/2009)
The ARROW premiere also gave SUPERNATURAL a boost last night; it was SUPERNATURAL's most watched episode (2.6M) since 10/15/10, and it had its best adults 18-34 rating (1.0/3) since 3/4/11.
Week to week, SUPERNATURAL was up 40% in total viewers, and up two-tenths in both adults 18-34 and adults 18-49 (1.0/3).
Last night was The CW's best Wednesday night in total viewers (3.3M) in more than two years (5/12/10) and in two years in adults 18-34 (1.0/3, 12/1/10) and in adults 18-49 (1.2/3, 10/13/10)
ARROW tied NBC's original comedies in the 8-9 p.m. hour in total viewers (4M) and in adults 18-34 and adults 18-49.
ARROW held or built at the half hour in total viewers and in all key demos.
Compared to Wednesday of the same week last year, last night was up 121% in total viewers (3.3M), up 67% in adults 18-34 (1.0/3) and up 100% in adults 18-49 (1.2/3).
EDITOR'S NOTE: The NASHVILLE and CHICAGO FIRE episodes were both available online a week before they aired on TV. You can also buy music from NASHVILLE at the ABC Music Lounge and on iTunes.