The legend of La Llorona (“The Weeping Woman”) is an enduring tale from Latin American folklore that tells of a distraught mother who drowned her children and then herself. The ghost of the mother emerges from water and is forced to return to haunt and terrorize the living.
In addition to the telecasts of the GRIMM episode, Universal Studios Hollywood is currently featuring La Llorona: Cazadora de Niños (Weeping Woman: The Child Hunter) maze, as part of its popular Halloween Horror Nights event. “Halloween Horror Nights continues on select nights through October 31.
“There’s strong synergy at NBCUniversal as evidenced by this cross-divisional event,” said Jennifer Salke, President, NBC Entertainment. “NBC, Telemundo -- and guests attending the Halloween Horror Nights event at Universal Studios Hollywood -- will experience the terrifying legend of La Llorona as it unfolds before their eyes.”
"This cross-brand partnership is a great indicator of the reach and cultural depth of the NBCUniversal properties and our understanding of the Hispanic market," said Jacqueline Hernandez, COO of Telemundo Media. "The unique appeal of NBC's GRIMM featuring Kate del Castillo, together with the reach of Telemundo, mun2 and the Halloween Horror Nights La Llorona maze, are a smart way to effectively reach this audience across all levels of acculturation and language."
“In our research of all things horror, we found that Latinos have vivid memories of the story of La Llorona from their childhood,” said Xiomara Wiley, Senior Vice President, Marketing & Sales, Universal Studios Hollywood. “We were inspired to recreate the terrifying tale, and we are thrilled to bring this legend to life for all of our fans. It’s just great to also partner with our TV networks to continue to tell this horrible and fantastic story.”
Universal Studios Hollywood recently celebrated the opening of “Halloween Horror Nights” with its annual Eyegore Awards honoring Hollywood horror icons. As part of the ceremony, GRIMM stars Silas Weir Mitchell and Bitsie Tulloch accepted the Eyegore Award on behalf of the show. Kate del Castillo also joined the stars on the red carpet and toured the theme parks “La Llorona” maze in support of the upcoming episode.
In the episode of GRIMM, detectives Nick Burkhardt (David Giuntoli) and Hank Griffin (Russell Hornsby) take on the other worldly predator, believed to be “La Llorona,” which has abducted some of Portland’s children on Halloween. Kate del Castillo -- star of Telemundo’s hit miniseries “La Reina del Sur” and the upcoming films “K11” and “No Good Deeds” -- guest-stars as Valentina Espinosa, a mysterious detective from New Mexico on an obsessive mission to uncover the truth behind the bizarre disappearances and joins forces with Burkhardt and Griffin to intervene before it’s too late.
GRIMM is a drama series inspired by the classic Grimm Brother’s Fairy Tales. After Portland homicide detective Nick Burkhardt (David Giuntoli, “Turn the Beat Around”) discovers he’s descended from an elite line of criminal profilers known as ‘Grimms,’ he increasingly finds his responsibilities as a detective at odds with his new responsibilities as a Grimm.