ABC stood as Daytime’s #1 network for the 7th consecutive week in Women 18-34 (0.6 rating/212,000), surpassing its year-ago audience by double-digit percentages in the younger key women demo. (+29% - vs. 0.5 rating/164,000), and was the #1 network for the 3rd week in a row in Women 18-49 (0.9 rating/551,000 – tie).
GENERAL HOSPITAL qualified as the #1 program in Daytime in Women 18-34 (0.8 rating/261,000), soaring to an 18 month high and up an impressive 83% year to year in the demo, while delivering its most-watched week in 19 months in Total Viewers (2.78 million) and in 1 year in Women 18-49 (1.1 rating/672,000) – since weeks of 4/11/11, 3/21/11 and 10/24/11, respectively.
Following are the Daytime lineup averages, plus Top 5 Programs ranks among key Women, sorted by Women 18-49:
CBS daytime talk show THE TALK, now in its third season, is network television's fastest-growing daytime program, according to Nielsen most current ratings.
This season THE TALK is averaging 2.29 million viewers, a gain of +330,000 viewers (+17%) from the comparable period last year, outpacing all other network daytime programs.
According to Nielsen live plus same day ratings for the week ending Oct. 19, THE TALK is up +11% in both viewers (2.18m from 1.96m) and women 25-54 (1.0/06 from 0.9/05) and even in women 18-49 (0.6/04) and women 18-34 (0.4/03) compared to the same week last year.
1. Y&R 4,502,000 (-147,000/+23,000)
2. B&B 3,197,000 (-203,000/+130,000)
3. GH 2,781,000 (+110,000/+464,000)
4. DAYS 2,478,000 (+112,000/+85,000)
Based on National ratings for the week of October 15, 2012, KATIE placed No. 1 among all new syndicated talk shows for the 6th consecutive week in Households (1.9 rating), Total Viewers (2.462 million) and Women 25-54 (1.0 rating).