Target and Neiman Marcus have partnered with ABC for a ground-breaking integration in conjunction with the critically acclaimed series REVENGE. As part of the highly anticipated reveal of the retailers’ holiday collection, Target and Neiman Marcus will be the exclusive show sponsor in the episode airing Sunday, November 11 (9:00-10:01 p.m. ET/PT) on ABC. In lieu of commercials, the retailers are working directly with the creative team of REVENGE -- a series known for its flair for fashion and high style -- to create original content incorporating the Target+ Neiman Marcus holiday collection.
“This is an unprecedented event on every level,” said Marla Provencio, chief marketing officer, executive vice president, ABC Entertainment Group. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s REVENGE as the exclusive partner.”
“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and executive vice president, Target. “Working with the team at ABC has been invigorating. We’re confident the November 11 episode of ‘Revenge’ will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”