Telemundo also was the only Spanish-language broadcast network with growth in adults 18-49 (685,000), making it the fastest growing for the second straight season. Telemundo garnered a 24% share of the adult 18-49 audience, a 2 point gain versus last season. In contrast, Univision decreased by -2% and Telefutura marked the worst performance in nine seasons, down -27%.
Three of Telemundo’s original primetime telenovelas ranked among the 10 highest-rated novelas in network history. PABLO ESCOBAR: EL PATRON DEL MAL (Pablo Escobar, The Drug Lord) averaged over one million adults 18-49 premiere-to-date, while UNA MAID EN MANHATTAN (Maid in Manhattan) averaged 766,000 adults 18-49 and LA CASA DE AL LADO (The House Next Door) averaged 756,000 adults 18-49. The March 6 premiere of Telemundo’s CORAZON VALIENTE (Fearless Heart), starring Mexican novela stars Adriana Fonseca and José Luis Reséndez, drew 1.1 million adults 18-49 and became the network’s highest-rated novela premiere at 9pm in the demographic since 2006.