* "The Emmy Awards" was up year to year by 6% in viewers over its year-ago telecast on Fox (13.2 million vs. 12.4 million on 9/18/11). In addition, the annual awards show surged by nearly 1 million viewers from its last telecast on ABC 4 years ago (12.3 million on 9/21/08). In fact, "The 64th Primetime Emmys" outdrew 3 of its last 5 broadcasts.
* One night prior to the start of the 2012-13 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC research estimates that 31.0 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).
* In Total Viewers and Adults 18-49, "The 64th Primetime Emmy Awards" produced ABC's best results with entertainment programming in the 3-hour time period in 7 months - since the "Academy Awards" on 2/26/12.
Source: Nielsen Media Research (Fast National, Live + Same Day Program Ratings), 9/23/12.