Debuting amidst one of the most competitive landscapes in years for syndicated talkers, KATIE opened as the clear No. 1 freshman daytime talk show, winning all 5 days of its opening week in Homes. On average during the week, KATIE held wide advantages over its freshman competitors in both Households (2.3/7) and Women 25-54 (1.2/7), including “Steve Harvey” (+64%/+33%), JEFF PROBST (+188%/+140%) and RICKI LAKE (+229%/+200%).
* Newcomer KATIE also performed extremely well against the returning talk shows. In HHs and W25-54, freshman KATIE towered over sophomore ANDERSON LIVE in its first week (+92%/+140%) and beat out the premiere of veteran DR. OZ by 5% and 20%, respectively. Furthermore, KATIE bested the premiere week of DR. PHIL by 20% in Women 25-54 and ran in a near-tie in Households (pacing within 1-tenth of a rating point and tied in audience share). Overall, KATIE opened as TV’s No. 3 syndicated talk show in Women 25-54.
* KATIE delivered the No. 1 position in its time period in 14 metered markets among Households, including the Top 3 U. S. markets of New York, Los Angeles and Chicago. In addition among Women 25-54, the new show won its time slot in both New York and Los Angeles for the week.
* Finishing out premiere week with a kick, KATIE shot up from its Thursday telecast to its Friday telecast by +29% Households and by +38% in Women 25-54 from day to day.
* KATIE is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
KATIE Celebrates Being "No. 1 Freshman Daytime Talk Show"
Posted by Roger Newcomb
Despite reports that ratings for Katie Couric's new talk show, KATIE, fell each day throughout last week through Thursday, the show sent out a press release on Monday celebrating the show being the "No. 1 freshman daytime talk show." Read it below: