In the midst of the new syndicated daytime talk show premieres was the relocation of veteran ABC serialized drama General Hospital to 2 p.m. ET. Based on the 56-metered (overnight) markets, General Hospital is averaging a 2.3 rating/8 share in households this week (through Wednesday). And that, comparably, is up by 15 percent from the lead-in average (2.0/ 6) and 10 percent from One Life to Live in September 2011. Results among key women 25-54 (1.8/11) have increased by a hefty 80 percent from the lead-in (1.0/ 7) and 20 percent from One Life to Live in September 2011.
GENERAL HOSPITAL moved to 2 p.m. ET/1 p.m. PT in most markets on Monday, September 10.
Meanwhile, the news for KATIE is not as good, according to Deadline:
In its fourth airing on Thursday, Katie Couric’s new syndicated talk show dropped 26% in households to a 1.7/5 in the metered markets and 38% to a 0.8/5 in the key Women 25-54 demographic. In households, Katie still finished first among the freshman daytime talk shows but by a smaller margin.
In four days, Katie has shed 39% in households and 50% in W 25-54 from its big premiere numbers. What is more alarming is that the show has fallen below the time period average last season (2.3/7 HH, 1.4/8 in W25-54), when a large number of stations carried General Hospital.