Daytime TV Ratings Week of August 20-24, 2012: DAYS OF OUR LIVES Hits Nine Month High in Women 18-49 Demo

DAYS OF OUR LIVES has delivered a nine-month high in women 18-49 and matched its best women 18-34 rating in nine months to tie for #1 among network daytime programs in the latter category.

For the week of August 20-24, DAYS OF OUR LIVES averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #2 among network daytime series in the women 18-49 demographic and tie for #1 in the week’s women 18-34 race.

For the August 20-24 week, DAYS scored its highest women 18-49 rating since the week of November 21-25, 2011 (1.1) and equaled its highest women 18-34 result since that same week (0.8).

Season to date, DAYS OF OUR LIVES is tied for #6 in the women 18-49 category and tied for #4 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

From SON:
Total Viewers (versus last week/versus last year)
1. THE YOUNG AND THE RESTLESS 4,505,000 (+194,000/+92,000)
2. THE BOLD AND THE BEAUTIFUL3,284,000 (+213,000/+357,000)
3. DAYS OF OUR LIVES 2,699,000 2,771,000 (+72,000/+331,000)
4. GENERAL HOSPITAL 2,446,000 (-17,000/-22,000)

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