DAYS OF OUR LIVES has returned from its two-week Olympic break to match the show’s highest women 18-49 and women 18-34 ratings in more than eight months.
For the week of August 13-17, DAYS OF OUR LIVES averaged a 0.9 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #2 in the week’s women 18-34 race. The only network daytime series to top DAYS' 0.6 rating in women 18-34 last week was NBC’s TODAY SHOW II, which averaged a 0.7 from 9-10 p.m. ET
For the August 13-17 week, DAYS equaled the show’s highest women 18-49 and women 18-34 ratings since the week of November 21-25, 2011 (1.1 in women 18-49, 0.8 in women 18-34).
Season to date,DAYS OF OUR LIVES is tied for #6 in the women 18-49 category and tied for #1 in the women 18-34 demo.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
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