Wednesday, July 25, 2012

MTV Renews Awkward For 20-Episode Season 3

MTV announced today the pick-up of a third season of its critically acclaimed scripted comedy series AWKWARD. Season Three will feature 20 episodes, nearly double the number of its first and second seasons.

“Lauren Iungerich’s creative vision, coupled with this extraordinarily talented cast, make AWKWARD the perfect series for MTV,” said David Janollari, Head of MTV Programming. “Critics and our audience alike have fallen in love with AWKWARD, and we’re thrilled to bring this terrific series back for a third, supersized season.”

Ashley Rickards, who stars as “Jenna Hamilton,” received a nomination for a Critics Choice Television Award for Best Actress in a Comedy Series, and was also nominated for a Teen Choice Award for her performance. Beau Mirchoff who plays “Matty,” recently won the Teen Choice Award for “Choice TV Breakout Star” for his role on the show.

AWKWARD currently ranks as a one of top cable series on Thursday nights and draws 1.8 million total viewers each week. The series, in both season one and two, is the #1 show across all TV in its time period among W12-34 and Teens. In season two, AWKWARD is up six percent from its previous season.

On the social front, AWKWARD continues to engage users every week, regularly ranking as one of the top five most social shows across cable and broadcast, according to Social Guide. The series has also seen its social footprint more than quadruple in size since the end of its first season.

AWKWARD is part of MTV’s continued commitment to scripted programming, along with the hit drama “Teen Wolf,” which was recently picked up for a third season as well, featuring a 24 episode order. Next in line is new comedy series “The Inbetweeners” set to debut on Monday, August 20 at 10:30 p.m. ET/PT, followed by the comedic drama “Underemployed” from Emmy-nominated creator Craig Wright, which will premiere this fall on the network.

On tomorrow night’s all-new episode airing Thursday, July 26 at 10:30 p.m. ET/PT, Valentine’s Day has arrived and is dividing the school between swooning lovers and jealous haters. Jenna thinks Jake is using Matty as his covert Cupid to plan the perfect date, but is confused to discover the intel was for his night out with new crush Courtney – turning Jenna’s perfect night into the accidental double date from hell. Click here for a special sneak peek.

AWKWARD stars Ashley Rickards as Jenna, Beau Mirchoff as Matty, Molly Tarlov as Sadie, Jillian Rose Reed as Tamara, Brett Davern as Jake, Nikki DeLoach as Lacey, Desi Lydic as Valerie, Jessica Lu as Ming, Mike Faiola as Kevin and Greer Grammer as Lissa.

The series was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.

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