Univision's Primetime Novelas Top Adults 18-34 Demo (Again)

Univision was the #1 network during primetime last week among Adults 18-34, out-delivering NBC (+20%), FOX (+32%), ABC (+52%), and CBS (+111%) thanks to its popular lineup of telenovelas.   This marks the fourth consecutive week that Univision has delivered more Adults 18-34 viewers than ABC, NBC, and CBS.  For the eighteenth time in the past nineteen weeks Univision has ranked #3 or higher among A18-34.   Univision accounted for seven of this week’s top 15 programs among Adults 18-34.

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-49.  Univision also out-delivered two or more of the English-Language broadcast networks on every night last week among Adults 18-34.

Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 77% of the time (200 out of 259 days) among Adults 18-34 and 53% of the time (138 out of 259 days) among Adults 18-49.

Additionally Univision has out-performed ABC on 69 nights, CBS on 51 nights, and FOX on 66 nights among Adults 18-49. Among Adults 18-34, Univision has out-performed ABC on 154 nights, CBS on 173 nights, and FOX on 93 nights.

At 8 p.m., Univision’s novela REFUGIO PARA AMOR (A Shelter for Love) helped Univision to rank as the #1 network for the hour among Adults 18-34.   The novela averaged 2.6 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 741,000 Adults 18-34.

Univision’s 9 p.m. novela ABISMO DE PASION (Abyss of Passion) helped Univision to rank as the #1 network for the hour among Adults 18-34.  The novela averaged 3.6 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 988,000 Adults 18-34 viewers for the week. Univision also held the #3 position among Adults 18-49.

During the 10 p.m. hour (based on M-F), Univision aired LA QUE NO PODIA AMAR (The One Who Couldn’t Love).  Univision ranked as the #1 network among Adults 18-34 and Adults 18-49. The novela averaged 4.1 Million Total Viewers 2+, 2.2 Million Adults 18-49, and 1.1 Million Adults 18-34.

Univision kicked off the week as the #1 network among Adults 18-34 and ranked #3 among Adults 18-49, out-delivering CBS in both demographics. Univision’s entire primetime lineup also ranked among the top 10 programs Monday night among Adults 18-34 and top 15 programs among Adults 18-49.

On Tuesday night Univision ranked #2 among both Adults 18-34 and Adults 18-49, out-delivering CBS in both demographics for the second consecutive night this week. Univision’s entire primetime lineup also ranked among the top 5 programs among Adults 18-34 and top 15 programs among Adults 18-49.

On Wednesday night Univision ranked #2 among both Adults 18-34 and Adults 18-49, out-delivering CBS in both demographics for the third consecutive night this week.  Univision’s entire primetime lineup also ranked among the top 5 programs among Adults 18-34 and top 15 programs among Adults 18-49.

On Thursday night Univision was the #1 ranked network among Adults 18-34 and #3 among Adults 18-49. Univision’s entire primetime lineup ranked among the top 5 programs for the night among Adults 18-34 and ranked among the top 15 programs for Adults 18-49.

For the eighth consecutive week, Univision was the #1 network on Friday night among both Adults 18-49 and Adults 18-34.
-  LA QUE NO PODIA AMAR was the #1 program for the night among both Adults 18-49 and Adults 18-34.

-  Univision’s entire primetime line-up including UN REFUGIO PARA EL AMOR, ABISMO DE PASION, and  LA QUE NO PODIA AMAR  ranked among the top five programs Friday night among Adults 18-34 and ranked among the top ten programs for Adults 18-49.

-  In the current season Univision has been the #1 Network on Friday nights 89% of the time (33 out of 37 weeks) among Adults 18-34 more than any other broadcast network.

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