RATINGS: Univsion #3 Broadcast Network In A18-49 For Third Time In Four Weeks

Univision's primetime line-up of telenovelas continues to gain traction in the Nielsen ratings (as well as the We Love Soaps Primetime Soap of the Week Poll).  The network still believes in the Friday cliffhanger and it has paid off.  Below is this week's ratings release from the network with some amazing numbers especially the season-to-date tallies.

Univision Ranks as the #3 Broadcast Network among Adults 18-49 for the Third Time in the Last Four Weeks
Univision Ranks as the #2 Broadcast Network among Adults 18-34, Out-Delivering NBC and CBS for the Seventh Consecutive Week
Univision Broadcast Prime Highlights - Week of June 18, 2012 to June 24, 2012
  • · Univision ranked as the #3 broadcast network among Adults 18-49 last week, out-delivering CBS (+27%) and NBC (+13%).
  • · Univision was the #2 network during primetime last week among Adults 18-34, out-delivering FOX (+11%), NBC (+75%), and CBS (+133%).
* This marks the seventh consecutive week that Univision has delivered more Adults 18-34 viewers than NBC and CBS.
* For the twenty-first time in the past twenty-two weeks Univision has ranked #3 or higher among A18-34.
  • · Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-49. Univision also out-delivered one or more of the English-language broadcast networks on every night last week among Adults 18-34.
* Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 76% of the time (212 out of 280 days) among Adults 18-34 and 53% of the time (147 out of 280 days) among Adults 18-49.
* Additionally Univision has out-performed ABC on 79 nights, CBS on 68 nights, and FOX on 72 nights among Adults 18-49. Furthermore, among Adults 18-34, Univision has out-performed ABC on 165 nights, CBS on 194 nights, and FOX on 101 nights.
  • · At 8pm, Univision’s novela “Refugio Para El Amor” (A Shelter for Love) helped Univision to rank as the #2 network for the hour among Adults 18-34. Compared to the prior week “Refugio Para El Amor” posted double digit audience increases among Total Viewers 2+ (+10%; 3.4 Million), Adults 18-49 (+15%; 1.6 Million), and Adults 18-34 (+21%; 908,000).
  • · Univision’s 9pm novela “Abismo de Pasion” (Abyss of Passion) helped Univision to rank as the #2 network for the hour among Adults 18-34 and #3 among Adults 18-49. The novela increased its audience compared to the prior week and averaged 4.1 Million Total Viewers 2+ (+10%), 1.9 Million Adults 18-49 (+14%), and 1.1 Million Adults 18-34 (+19%).
  • · During the 10 pm hour (based on M-F), Univision aired “La Que No Podia Amar” (The One Who Couldn’t Love). Univision ranked as the #2 network among Adults 18-34 and Adults 18-49 for the hour, out-delivering NBC and CBS in both demographics. The novela built its audience by double digit percentages compared to the prior week, averaging 4.6 Million Total Viewers 2+ (+16%), 2.3 Million Adults 18-49 (+17%), and 1.2 Million Adults 18-34 (+19%).
  • · Univision kicked off the week as the #4 network among both Adults 18-49 and Adults 18-34, out-delivering CBS in both demographics. Univision’s entire primetime lineup also ranked among the top 10 programs Monday night among Adults 18-34 and top 15 programs among Adults 18-49.
  • · On Tuesday night Univision maintained its #4 rank among Adults 18-49 and rose to the #3 position among Adults 18-34. Out-delivering CBS for the second consecutive night this week, Univision’s entire primetime lineup also ranked among the top 15 programs among Adults 18-34 and Adults 18-49.
  • · On Wednesday night Univision rose to #2 position among both Adults 18-34 and Adults 18-49, out-delivering ABC, CBS, and NBC in both demographics. Univision’s entire primetime lineup also ranked among the top 5 programs among Adults 18-34 and top 10 programs among Adults 18-49.
  • · On Thursday night Univision maintained its position as the #2 network among Adults 18-49 and Adults 18-34, out-delivering CBS, FOX, and NBC. Univision’s entire primetime lineup ranked among the top 10 programs for the night among Adults 18-49 and Adults 18-34.
  • · As the #1 network on Friday night among Adults 18-49 and Adults 18-34, Univision’s entire primetime lineup ranked among the top 3 programs for the night.
* In the current season Univision has been the #1 Network on Friday nights 88% of the time (35 out of 40 weeks) among Adults 18-34 more than any other broadcast network.

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