A new, televised award show that would combine elements of the Daytime Emmys, Sports Emmys and News & Documentary Emmys is in discussion at the National Academy of Television Arts & Sciences.
The hybrid event would launch no sooner than three or four years from now, NATAS chairman Malachy Wienges told Variety on Monday, and would not replace any of the existing awards shows — but would seek to draw upon the added star power that the news and sports events provide.
Wienges emphasized that the Daytime Emmys would continue in 2013 as a televised event.
He believes getting a TV deal done sooner could help with rehabilitating the profile of the show, and plans to begin sitting down with prospective partners July 1. This year negotiations for a new TV home didn’t get underway until mid-March, after an arrangement with former producer Associated Television International (ATI) fell apart.
The NATAS chairman dismissed the notion of the Daytime Emmys failing to find a TV home next year.
“I guarantee my reputation on it,” he said. “I didn’t spend 31 years at CBS to give it all up.”
“We are wide open. We have two networks that are interested, alphabet networks, and we have three production companies interested, and Turner’s interested. … I’ve already engaged an attorney in Hollywood who’s done probably dozens of these for different venues.”
- WINNERS: 39th Annual Daytime Emmy Awards
- DAYTIME EMMY RATINGS: 912,000 Watched Live, 2 Million Watched All 5 Airings, New Low for Daytime Emmys But High For HLN
- FIRST THOUGHTS: 39th Annual Daytime Emmy Awards
- Anthony Geary Wins Record 7th Daytime Emmy Award: We Were Almost Canceled In Favor Of A Surefire Ratings Bonanza, CELEBRITY BOOB JOBS GONE WRONG
- PHOTOS: 39th Annual Daytime Emmy Awards
- RED CARPET INTERVIEW: James Scott at the 39th Annual Daytime Creative Emmys, 'Sami, you marry me or I marry your boy!'
- RED CARPET INTERVIEW: Maria Arena Bell at the 39th Annual Daytime Entertainment Creative Arts Emmy Awards
INTERVIEWS: Kin Shriner Lynn Herring (Part 2) Danna García Robin Mattson Kristian Alfonso
CASTING NEWS: Darin Brooks joining B&B Michelle Stafford leaving Y&R Hunter Tylo leaving B&B
Daytime Emmy Nominations Revealed! Jeanne Cooper dead at 84 - Tribute planned
ALL MY CHILDREN & ONE LIFE TO LIVE shakeup writing teams - Updated AMC/OLTL spoilers