Monday, June 25, 2012

HYBRID EMMYS: NATAS Considers New Emmy Awards Show Combining Daytime, Sports, and News & Docs

A new, televised award show that would combine elements of the Daytime Emmys, Sports Emmys and News & Documentary Emmys is in discussion at the National Academy of Television Arts & Sciences.

The hybrid event would launch no sooner than three or four years from now, NATAS chairman Malachy Wienges told Variety on Monday, and would not replace any of the existing awards shows — but would seek to draw upon the added star power that the news and sports events provide.

Wienges emphasized that the Daytime Emmys would continue in 2013 as a televised event.

He believes getting a TV deal done sooner could help with rehabilitating the profile of the show, and plans to begin sitting down with prospective partners July 1. This year negotiations for a new TV home didn’t get underway until mid-March, after an arrangement with former producer Associated Television International (ATI) fell apart.

The NATAS chairman dismissed the notion of the Daytime Emmys failing to find a TV home next year.

“I guarantee my reputation on it,” he said. “I didn’t spend 31 years at CBS to give it all up.”

“We are wide open. We have two networks that are interested, alphabet networks, and we have three production companies interested, and Turner’s interested. … I’ve already engaged an attorney in Hollywood who’s done probably dozens of these for different venues.”

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1 comment:

  1. What about moving the daytime acting categories and best drama (if there are enough) to the Primetime Emmys. It sounds like this plan isn't expecting dramas to be around a few years from now.

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