Monday, April 30, 2012

Sunday Night Ratings: THE GOOD WIFE Down, GCB, ONCE UPON A TIME Up

The Sunday night Nielsen ratings are in.  Below is a roundup of April 29 ratings reports:

From CBS:
The season finale of THE GOOD WIFE was first in households (6.4/10) and viewers (9.83m), second in adults 25-54 (2.5/06) and tied for second in adults 18-49 (1.7/04).

For the night, CBS was first in households (5.8/09), viewers (8.91m), second in adults 25-54 (2.3/06) and averaged 1.6/04 in adults 18-49.

From ABC:

ONCE UPON A TIME (8:00-9:00 p.m.)
At 8:00 p.m., ABC freshman drama  ONCE UPON A TIME  soared to the top of its hour in viewers (9.1 million) and young adults (2.9/8), taking first place in its time slot for its 8th straight first-run telecast in Adults 18-49.  Dominating with young adults from 8:00-9:00 p.m.,  ONCE UPON A TIME  (2.9/8) beat out the season's penultimate episode of CBS' AMAZING RACE XX by 32% (2.2/6), Fox's animated comedies (THE SIMPSONS/BOB'S BURGERS") by 38% (2.1/6), and more than tripled the delivery of NBC's HARRY'S LAW (+222% - 0.9/2).  TV's No. 1 new drama for the 2011-12 season, ABC's  ONCE UPON A TIME  stood as Sunday's top-rated program for the 2nd week in a row with Adults 18-49.

* ONCE UPON A TIME  boosted its hour for ABC year to year by 11% in Total Viewers and by 26% in Adults 18-49 over first-run programming on the year-ago night (HOME EDITION on 5/1/11) = 8.2 million and 2.3/6).

* ONCE UPON A TIME  retained all of its week-ago "Fast Affiliate" Adult 18-49 number and equaled its biggest overall audience in 7 weeks - since 3/11/12. The Disney-owned drama rose week to week with Women 18-49 (+3%), Women 18-34 (+3%), Teens 12-17 (+6%) and Kids 2-11 (+14%), matching its highest number with kids in 3 months - since 1/29/12.

DESPERATE HOUSEWIVES (9:00-10:00 p.m.)
On its first telecast in 4 weeks, ABC's  DESPERATE HOUSEWIVES  (2.5/6) returned to win the 9 o'clock hour in Adults 18-49, towering over the season finale of CBS' THE GOOD WIFE (+47% - 1.7/4) and the opening hour of NBC's CELEBRITY APPRENTICE (+47% - 1.7/4).

GCB (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's GCB took full control of its freshman drama competition, defeating CBS' NYC 22 by 58% in Adults 18-49 (1.9/5 vs. 1.2/3) and by 28% in Adults 25-54 (2.3/6 vs. 1.8/4).   In addition, the new ABC drama delivered the No. 1 position in the hour with Adults 18-34 and key Women (W18-34/W18-49).

* After being pre-empted the prior week, GCB shot up over its last telecast by 1.3 million viewers (5.7 million vs. 4.4 million)  and by 27% in Adults 18-49 (1.9/5 vs. 1.5/4), marking its best results in 5 weeks - since 3/25/12.

* GCB continued to improve its time period over last season, topping original drama programming (BROTHERS & SISTERS on 5/1/11 = 1.6/4) on the same night last year by 19% in Adults 18-49.

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