Thursday, April 5, 2012

Daytime TV Ratings Week of March 26-30, 2012: THE REVOLUTION 1.32 Million Viewers

THE REVEOLUTION continued to find its way to the bottom of the daytieme ratings for the week of March 26-30, 2012, with only 1.32 million viewers. ABC also announced on Thursday the show was going to airing reruns from April 9-20 making it an even worse lead-in for GENERAL HOSPITAL. Here's a roundup of ratings reports for last week:

From TV Media Insights:
A comparison of ABC Daytime's new talk shows versus the soaps they replaced...

ALL MY CHILDREN – Week of 3/28/11
Viewers: 2.38 million, Women 25-54: 1.1 rating/ 7 share, Women 18-49: 0.8/ 5, Women 18-34: 0.4/ 3

THE CHEW – Week of 3/26/12
Viewers: 2.21 million, Women 25-54: 0.9/ 6, Women 18-49: 0.6/ 4, Women 18-34: 0.3/ 2

Percent Change – THE CHEW vs. ALL MY CHILDREN
Viewers: – 7, Women 25-54: -18, Women 18-49: -25, Women 18-34: -25

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ONE LIFE TO LIVE – Week of 3/28/11
Viewers: 2.57 million, Women 25-54: 1.2/ 7, Women 18-49: 1.0/ 6, Women 18-34: 0.6/ 4

THE REVOLUTION – Week of 3/26/12
Viewers: 1.32 million, Women 25-54: 0.6/ 4, Women 18-49: 0.4/ 3, Women 18-34: 0.2/ 2

Percent Change – THE REVOLUTION vs. ONE LIFE TO LIVE
Viewers: -49, Women 25-54: -50, Women 18-49: -60, Women 18-34: -67

On CBS, THE TALK got a slight boost in total viewers (1.96 to 2.16 million: +10 percent), with a 1.0/ 7 in women 25-54 (+11 percent), a 0.8/ 5 in women 18-49 (no change) and a 0.4/ 3 among women 18-34 (-20).

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