Daytime TV Ratings Week of March 19-23, 2012: Y&R, B&B, DAYS, GH Down

THE YOUNG AND THE RESTLESS reached a new low in total viewers last week (4.065 million viewers) while DAYS OF OUR LIVES hit a low point in the Women 18-49 demo (496,000). GENERAL HOSPITAL's 0.3 Women 18-34 demo rating was also the show's lowest ever. THE BOLD AND THE BEAUTIFUL was down for the week but has shown growth year to year in total viewers and the W18-49 demo.

From SON:
Total Viewers (versus last week/versus last year)
1. Y&R 4,065,000 (-272,000/-463,000)
2. B&B 2,949,000 (-167,000/+130,000)
3. DAYS 2,252,000 (-168,000/-109,000)
4. GH 2,247,000 (-1,000/-622,000)

From TV Media Insights:
Here is a breakdown of THE CHEW and THE REVOLUTION versus ALL MY CHILDREN and ONE LIFE TO LIVE:

ALL MY CHILDREN – Week of 3/21/11
Viewers: 2.37 million, Women 25-54: 1.1 rating/ 7 share, Women 18-49: 0.8/ 5, Women 18-34: 0.4/ 3

THE CHEW – Week of 3/19/12
Viewers: 2.04 million, Women 25-54: 0.9/ 6, Women 18-49: 0.6/ 4, Women 18-34: 0.3/ 2

Percent Change – THE CHEW vs. ALL MY CHILDREN
Viewers: -14, Women 25-54: -18, Women 18-49: -25, Women 18-34: -25

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ONE LIFE TO LIVE – Week of 3/21/11
Viewers: 2.51 million, Women 25-54: 1.3/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4

THE REVOLUTION – Week of 3/19/12
Viewers: 1.32 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.2/ 2

Percent Change – THE REVOLUTION vs. ONE LIFE TO LIVE
Viewers: -47, Women 25-54: -46, Women 18-49: -44, Women 18-34: -60

RELATED:
- VOTE: Daytime Soap, Actor, Actress, Couple of the Week (March 26-30, 2012)