Daytime TV Ratings: GENERAL HOSPITAL Soars; THE TALK Renewed

The daytime television Nielsen ratings are in for the week of February 27 to March 2, 2012 and GENERAL HOSPITAL hit an 18-week high in Women 18-49 viewers.

ABC Press Release:
GENERAL HOSPITAL recorded 18-week highs in Women 18-49 (657,000) and Women 25-54 (871,000), since the week of 10/24/11, a 13-week high in Women 18-34 (172,000 – since the week of 11/28/11) and a 7-week high in Total Viewers (2.403 million – since the week of 1/9/12).

THE CHEW posted a 7-week high in Total Viewers (2.489 million – since week of 1/9/12), climbing by an impressive 11% over ALL MY CHILDREN's year-ago delivery (vs. 2.249 million), by 10% in Women 25-54 (1.1 rating vs. 1.0 rating) and tying in Women 18-34 (0.4 rating) and Women 18-49 (0.7 rating).

THE REVOLUTION delivered its most-watched week in Women 25-54 (485,000 – tied debut week) and 2nd-most-watched week to date in Total Viewers (1.624 million) and Women 18-49 (351,000), behind only its premiere week, posting an impressive 4th consecutive week of gains in Total Viewers.

Moreover, Friday’s show was the series’ #2 telecast ever in Women 25-54 (531,000), while Wednesday’s show was its #4 telecast to date in Total Viewers (1.761 million).

Source: NTI, Live + Same Day: Week of 2/27/12. “Price is Right” is average from 11:00 a.m. – 12:00 p.m.; “Let’s Make a Deal” is average from 10:00 a.m. – 11:00 a.m. All ranks/ties based on rating unless otherwise noted.

From CBS Press Release regarding THE TALK's renewal:
CBS’s THE TALK has been renewed for the 2012-2013 broadcast season. The daily daytime talk show – hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Sheryl Underwood and Aisha Tyler – will return for its third year in September.

“We are thrilled with the evolution and growth of THE TALK,” said Nina Tassler, President, CBS Entertainment. “The show has high energy, spirited conversation, relevant topics, and the audience is responding.”

“We’re proud that THE TALK has already established great brand identity in only its second season,” said David Stapf, President, CBS Television Studios. “Much of the success can be attributed to our hosts’ chemistry and the work of our producers, whose selection of topics and guests are clearly resonating with viewers.”

Nationally, THE TALK is averaging 2.16 million viewers in its second season, 1.0/6 in women 25-54 and 0.8 in women 18-49. During the week ending Jan. 27, THE TALK delivered its largest audience ever with 2.45 million viewers, while matching its best in women 18-49 (0.9/6).

In the recently completed February sweep, THE TALK delivered year-to-year growth both nationally and on the CBS Owned Stations.

Nationally, THE TALK averaged 2.27 million viewers, 1.1/07 in women 25-54 and 0.9/05 in women 18-49. Compared to last February, THE TALK was up +4 in viewers (from 2.19m), +10% in women 25-54 (from 1.0/06) and +13% in women 18-49 (from 0.8/05).

On the 14 CBS Owned Stations, THE TALK improved the year-ago time period among women 25-54 by +29% (0.9 from 0.7).

THE TALK examines current events, pop culture, contemporary issues, family, celebrity and the trending topics of the day. Show segments include guest interviews with entertainers and newsmakers, musical performances and how-to demos.

THE TALK (weekdays 2:00-3:00 PM, ET; 1:00-2:00 PM, PT) is executive produced by John Redmann and Sara Gilbert for CBS Television Studios.