The daytime television ratings for the week of January 23-27, 2012 are starting to come in. THE REVOLUTION fell from 1.68 million viewers in its first week to 1.53 million in its second. The show also lost ground in the key demos. This post will be updated as new information arrives.
THE TALK, CBS's daytime talk show, delivered its largest audience ever and matched its all-time best women 18-49 ratings, according to Nielsen live plus same day ratings for the week ending Jan.27.
THE TALK averaged 2.45 million viewers, 0.9/06 in women 18-49 and 1.1/07 in women 25-54, which matches its second-highest rating in that key demographic.
Compared to the same week last year, THE TALK was up +8 in viewers (vs. 2.27m), +13% in women 18-49 (vs. 0.8/05) and +10% in women 25-54 (from 1.0/06).
In head-to-head competition, THE TALK also topped ABC's THE REVOLUTION by decisive margins in viewers and key women demographics. THE TALK out-rated THE REVOLUTION in viewers by +60% (2.45m vs. 1.53m), by +80% in women 18-49 (0.9/06 vs. 0.5/03) and by +57% in women 25-54 (1.1/07 vs. 0.7/04).
THE BOLD AND THE BEAUTIFUL hit a three year high in total viewers and the key demo. GENERAL HOSPITAL added viewers despite having its lowest-watched lead-in program in history.
Total Viewers (versus last week/versus last year)
1. THE YOUNG AND THE RESTLESS 4,963,000 (-98,000/-292,000)
2. THE BOLD AND THE BEAUTIFUL 3,626,000 (+155,000/+407,000)
3. DAYS OF OUR LIVES 2,539,000 (+11,000/-247,000)
4. GENERAL HOSPITAL 2,300,000 (+91,000/-387,000)
- THE REVOLUTION Paying $30 To Be In The Audience
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