Angelica McDaniel has been promoted to Senior Vice President, Daytime, CBS Entertainment, it was announced today by Nina Tassler, President, CBS Entertainment, to whom she will report.
In her new role, McDaniel will oversee CBS's top-rated daytime lineup, which includes daytime dramas THE YOUNG AND THE RESTLESS and BOLD AND THE BEAUTIFUL, game shows THE PRICE IS THE RIGHT and LET'S MAKE A DEAL, and the entertainment talk show THE TALK.
McDaniel, who joined CBS in August 2010, previously served as Vice President, Current Daytime Programs, CBS, overseeing THE TALK. In her new position, she will continue to oversee the day-to-day creative affairs for THE TALK.
“Angelica has made invaluable contributions to the launch and success of THE TALK,” said Nina Tassler, President, CBS Entertainment. “Her strategic and creative vision and understanding of the daytime landscape will continue to move CBS Daytime in the right direction as this successful and profitable day part continues to evolve.”
Prior to joining CBS, McDaniel was a creative executive in the Telepictures/Warner Bros. program development department. She also served as the current executive for the fifth season of "The Tyra Banks Show."
From June 2007-March 2009, McDaniel was Creative Director of New Media for Telepictures Productions, spearheading digital initiatives, social media strategies and web integrations for "The Ellen Degeneres Show," "TMZ," "Essence," "The Bonnie Hunt Show," "Extra," "The Tyra Banks Show" and "MomLogic."
Earlier in her career, McDaniel was also part of the start-up staff at XM Satellite Radio, serving as an executive producer and later Director of Talk Programming, managing more than 50 talk channels including MTV, E!, CNN and NASCAR.