CBS's THE TALK delivered its largest audience since the week ending July 23 and matched its best key women demographics of the season for the second consecutive week, according to Nielsen live plus same day ratings for the week ending Jan. 13.
THE TALK averaged 2.27 million viewers, 1.1/06 in women 25-54 and 0.8/05 in women 18-49.
This reminds us of the Wall Street Journal article on CBS Daytime from September 2011 that mentioned the improved profit margins with non-soap programming:
CBS has made a number of adjustments to its daytime schedule, replacing expensive scripted fare with cheaper game shows and gab-fests. In October 2009, it supplanted long-running soap opera GUIDING LIGHT with game show LET'S MAKE A DEAL. A year later, the company replaced another soap opera, AS THE WORLD TURNS, with THE TALK.UPDATE:
The strategy has had some success: at an investor conference last week, Mr. Moonves said five to seven years ago, CBS's daytime line-up was losing about $25 million annually. This year, he said, the five shows that comprise CBS's daytime schedule will make CBS more than $100 million. The other CBS daytime shows include THE PRICE IS RIGHT and soap operas, THE BOLD AND THE BEAUTIFUL and THE YOUNG AND THE RESTLESS.
ABC has now sent out a press release. Their comments are about THE CHEW and not ONE LIFE TO LIVE. They fail to mention the reason THE CHEW achieved its highest ratings ever on Friday was because it aired between ONE LIFE TO LIVE being featured on THE VIEW and the ONE LIFE TO LIVE finale.
The final week of ALL MY CHILDREN averaged 689,000 female viewers ages 18-49 while ONE LIFE TO LIVE averaged 784,000.
* ABC ranked as Daytime's #1 network in Women 18-34 (0.6 rating/188,000 - tie), Women 18-49 (1.0 rating/661,000 - tie) and Women 25-54 (1.4 rating/848,000).
* This week ranked as THE CHEW's most-watched week to date in Women 18-49 (526,000), its 2nd-most-watched week in Total Viewers (2.560 million) and 3rd-most-watched week in Women 25-54 (676,000).
* Friday's THE CHEW, featuring actress Lana Parrilla of ABC's ONCE UPON A TIME became the series' #1 telecast to date in Total Viewers (2.774 million), Women 18-49 (617,000) and Women 25-54 (784,000), and its #2 telecast on record in Women 18-34 (232,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54:
Source: NTI, Live + Same Day: Week of 1/9/12. "Price is Right" is average from 11:00 a.m. - 12:00 p.m. All ranks/ties based on rating unless otherwise noted.
ONE LIFE TO LIVE averaged 3.12 millions viewers in its final week.
1. Y&R 4,787,000
2. B&B 3,334,000
3. OLTL 3,120,000
4. GH 2,557,000
5. DAYS 2,424,000
ONE LIFE TO LIVE
- THE REVOLUTION Panned By Critics, Flops In Ratings In Opening Days