Daytime November Sweeps Ratings: ABC Continues To Promote THE CHEW; ONE LIFE TO LIVE Remains Top ABC Soap

ABC Daytime put out a press release today promoting their November 2011 sweeps ratings. It was mostly a plug for THE VIEW and THE CHEW.

* For the November 2011 sweeps, ABC ranked as Daytime's No. 1 network in Women 18-34 (0.6 rating/187,000 - tie), Women 18-49 (1.0 rating/616,000) and Women 25-54 (1.3 rating/819,000), marking the network's 2nd straight major sweeps victory in Women 18-49 and its 44th consecutive major sweeps at No. 1 in Women 25-54.

* For the 3rd consecutive major sweeps, "The View" was Daytime's No. 1 program in Women 18-34 (0.7 rating/223,000), and ranked a competitive No. 2 in Women 18-49 (1.1 rating/731,000) and Women 25-54 (1.6 rating/982,000).

* Posting growth each week during November Sweeps 2011, "The Chew" equaled "All My Children's" November Sweeps 2010 average in Total Viewers (2.3 million apiece).

o In fact, during the week of November 24, 2011, the final week of sweeps, "The Chew" delivered another series high in Total Viewers (2.5 million), growing its audience for an impressive 7th consecutive week.

* In Women 18-49, "The View" (No. 2 - 1.1 rating/731,000), "One Life to Live" (No. 3T - 1.0 rating/648,000) and "General Hospital" (No. 3T - 1.0 rating/620,000) ranked among Daytime's Top 3 programs during November Sweeps 2011.

* In Women 25-54, ABC delivered 3 of Daytime's Top 4 programs during November Sweeps 2011: "The View" (No. 2 - 1.6 rating/982,000), "General Hospital" (No. 3 - 1.4 rating/828,000) and "One to Live" (No. 4T - 1.3 rating/814,000).

Following are Daytime lineup ratings averages, plus Top 5 Programs Ranks – November 2011 Sweep:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.34m No. 1 ABC 1.0/616,000
No. 2 ABC 2.78m No. 1 NBC 0.9/595,000
No. 3 NBC 2.37m No. 3 CBS 0.9/571,000



Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.4/887,000

The View ABC 1.1/731,000

One Life to Live ABC 1.0/648,000

General Hospital ABC 1.0/620,000

Bold & the Beautiful CBS 0.9/604,000

Days of Our Lives NBC 0.9/595,000

The Price is Right ½ CBS 0.9/555,000


Source: NTI, Live + Same Day. Sweeps 2011: 10/27-11/23/11; Final Week of Sweeps: 11/24-11/26/11. "The Price is Right" = 11:00 a.m. - 12:00 p.m..

4 comments:

  1. Once GH leaves the air, I won't have any reason to watch any ABC Daytime programs.

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  2. I wont even watch commercials for the spew n the other one...When GH goes, ABC daytime loses this fan of Soaps.

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  3. Completely unbelievable!! ABC is getting rid of the soap that is doing the best. Good Luck ABC in trying to explain that one to the fans and shareholders. Once OLTL is off the air, I'm finished with ABC daytime. I haven't watched GH in months, and I'd hate to start now, knowing what ABC plans on doing to it. Its hard enough to say good-bye to OLTL.

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  4. I wonder, will The Chew still be pulling in viewers generation after generation like the Soaps did. I kinda doubt it. I'll never watch any show that replaces a soap.

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