Thursday, December 8, 2011

Daytime Nielsen Ratings: Y&R Celebrates 23 Years at #1; OLTL Steady, GH Steady, DAYS Steady, B&B Down

Here's a look at the daytime ratings for the week ending December 2, 2011.

- THE YOUNG AND THE RESTLESS was the top-rated daytime drama for the 1,196th consecutive week, or 23 years, according to Nielsen live plus same day ratings

- THE YOUNG AND THE RESTLESS was also first in women 25-54 for the 250th time in 251 weeks and first in women 18-49 for the 245th time in 247 weeks.

- THE YOUNG AND THE RESTLESS was down about 7% to a 1.3 Women 18-49 on an audience of 803,000 viewers.

- Compared to one year ago, THE YOUNG AND THE RESTLESS was down 290,000 viewers.

- DAYS OF OUR LIVES had a 0.9 Women 18-49 rating on an audience of 587,000 viewers.

- Compared to one year ago, DAYS OF OUR LIVES was down 158,000 viewers.

- ONE LIFE TO LIVE was steady with a 1.0 Women 18-49 on an audience of 666,000 viewers.

- Compared to one year ago, ONE LIFE TO LIVE is up 56,000 viewers.

- GENERAL HOSPITAL was steady with a 1.0 Women 18-49 on an audience of 651,000 viewers.

- Compared to one year ago, GENERAL HOSPITAL was down 118,000 viewers.

- THE BOLD AND THE BEAUTIFUL was down with a 0.8 Women 18-49 rating on an audience of 540,000 viewers.

- Compared to one year ago, THE BOLD AND THE BEAUTIFUL is down 141,000 viewers.

From the ABC press release:

Fringe Ratings Report: ABC Daytime Programming -- Week of Nov. 28, 2011
ABC is Daytime’s No. 1 Network in Women 18-49 and Women 25-54

- “The View” is Daytime’s No. 1 Program in Women 18-34 and Delivers
its Most-Competitive No. 2 Rank in Women 18-49 in 3 Years

- “The Chew” Generates its 2nd-Most-Watched Week in Women 18-49

- “The View,” “One Life to Live” and “General Hospital” Place Among
Daytime’s Top 3 Programs in Women 18-49 and the Top 4 in Women 25-54

- In Women 18-49, “The View” (No. 2 – 1.2 rating/749,000), “One Life to Live” (No. 3T – 1.0 rating/666,000) and “General Hospital” (No. 3T – 1.0 rating/651,000) ranked among the week’s Top 3 Daytime programs.

- In Women 25-54, “The View” (No. 2 – 1.6 rating/953,000), “One Life to Live” (No. 3 – 1.4 rating/848,000) and “General Hospital” (No. 4T -- 1.3 rating/816,000) placed among the week’s Top 4 Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.40 million No. 1 ABC 1.0/642,000
No. 2 ABC 2.76 million No. 2T NBC 0.9/587,000
No. 3 NBC 2.46 million No. 2T CBS 0.9/548,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s
The Young & the Restless CBS 1.3/803,000
The View ABC 1.2/749,000
One Life to Live ABC 1.0/666,000
General Hospital ABC 1.0/651,000
Days of Our Lives CBS 0.9/587,000

Source: NTI, Live + Same Day: Week of 11/28/11. All ranks/ties based on rating unless otherwise noted.