CBS's THE PRICE IS RIGHT was Daytime's #1 program in viewers while THE YOUNG AND THE RESTLESS was #1 among women 18-49 and women 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 2.
THE PRICE IS RIGHT led daytime with 4.66 million viewers while THE YOUNG AND THE RESTLESS placed first in Women 25-54 averaging 1.8/11 and Women 18-49 averaging 1.4/09.
This data above is from a CBS press release. Meanwhile, NBC has sent out a release praising the bump in the rebooted DAYS OF OUR LIVES (see below).
For the week of September 26-30, DAYS OF OUR LIVES (1.0 rating, 7 share among women 18-49, 0.7/4 among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #1 in the valuable women 18-34 race. Versus the same week last year, DAYS is up 7 percent in total viewers (2.6 million vs. 2.4 million).
In a week that marked the return of some fan-favorite characters, DAYS matched its highest women 18-49 rating in 15 weeks (since the week of June 13-17) and tied its highest women 18-34 rating in nearly eight months (since the week of January 31-February 4).
Season to date, DAYS OF OUR LIVES is tied for #5 in the women 18-49 category and tied for #4 in the women 18-34 demo.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
DAYS gained 260,000 viewers over the week before and came withing 2,000 of tying ONE LIFE TO LIVE in the W18-49 demo. And now ABC has joined the fun with their release (we can't remember the last time all three networks put out daytime ratings press releases in the same week).
* ABC ranked as Daytime's No. 1 network for the 5th week in a row in Women 18-49 (1.0 rating/655,000 - tie) and for the 11th week running in Women 25-54 (1.3 rating/821,000 - tie).
* During its premiere week, ABC Daytime's new lifestyle program THE CHEW overshadowed CBS' THE TALK by 50% in Women 18-34 (169,000 vs. 113,000), by 17% in Women 18-49 (480,000 vs. 410,000) and by 18% in Women 25-54 (609,000 vs. 515,000).
* "General Hospital" posted a 2-month high in Women 18-49 (746,000) and Women 25-54 (934,000) - since week of 8/15/11.
* In Women 18-49, GENERAL HOSPITAL (No. 2 -- 1.2 rating/746,000), THE VIEW (No. 3T - 1.1 rating/723,000) and ONE LIFE TO LIVE (No. 3T - 1.1 rating/673,000) placed among the week's Top 3 Daytime programs.
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.13 million No. 1T NBC 1.0/671,000
No. 2 ABC 2.75 million No. 1T ABC 1.0/655,000
No. 3 NBC 2.57 million No. 3 CBS 0.9/553,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.4/865,000
General Hospital ABC 1.2/746,000
The View ABC 1.1/723,000
One Life to Live ABC 1.1/673,000
Days of Our Lives NBC 1.0/671,000
Source: NTI, Live + Same Day: Week of 9/26/11. All ranks/ties based on rating unless otherwise noted. PRICE IS RIGHT = 11:00 a.m. - 12:00 p.m.
So ALL MY CHILDREN in its final week on TV (which actually had a little promotion by the mainstream press, if not ABC) had 689,000 Women 18-49 viewers and THE CHEW debuted to 480,000? Normally a network compares the new show to the show it replaced in the timeslot from a year before (% improvement), but not this time.
What do you make of these ratings?