Tuesday, October 18, 2011

Sunday Night Ratings: Bad News For PAN AM, Great Debut for WALKING DEAD, DIRTY SOAP Drops

The Sunday night ratings are out and it was a big debut for THE WALKING DEAD leading all cable shows with a 3.8 adults 18-49 rating. ABC's DESPERATE HOUSEWIVES was down a tenth from last week's finals (but steady vs. last week's preliminary ratings) to a 2.7 adults 18-49 rating.

PAN AM fell another tenth to a 1.8 adults 18-49 rating and only 5.89 million viewers. It was Sunday's lowest-rated broadcast scripted series. On the season, it is the only freshman show that ABC has neither picked up for the full season, nor canceled.

THE GOOD WIFE had a 2.1 adults 18-49 ratings and just over 10 million viewers.

DIRTY SOAP once again didn't show up in the Top 100 adults 25-54 list after finally making the list last week. The lead-in, KENDRA, had a 0.8 A18-49 rating, on par with the first couple of episodes of the season, even with the new timeslot (at 10 p.m.). DIRTY SOAP bumped up to 0.6 last week and KENDRA to 1.5 when they followed the Kardashian wedding special. Based on the Top 100 list, DIRTY SOAP likely only received a 0.4 at best.  One thing to keep in mind though is that E! repeats DIRTY SOAP multiple times per day all week long.

BOARDWALK EMPIRE had a 1.0 A18-49 rating and 2.5 million viewers.

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