NEWS ROUNDUP: Sexy Ad Campaign for Sarah Michelle Gellar, Chelsea Kane to ONE TREE HILL, "Please Don't Squeeze The Charmin"

The CW's RINGER recasts a role with Zoey Deutch. The CW is readying its marketing campaign for the return of Sarah Michell Gellar to primetime. "Please Don't Squeeze the Charmin" ad inventor John Chervokas has died. Disney makes an offer to buy Indian media company UTV. Justin Bieber turned down after wanting to guest on THE VAMPIRE DIARIES. Chelsea Kane will guest star on ONE TREE HILL next season. The Parents Television Council asks NBC affiliates to drop THE PLAYBOY CLUB.

'Cut-A-Thon' benefits cancer research, prevention and awareness
Cutting their way to cancer prevention and research, the stylists of Sera Bella Salon and members of THE YOUNG AND THE RESTLESS Relay for Life team hosted the second “Cut-A-Thon” in Meridian Mall on Saturday.

Donating all the proceeds to the American Cancer Society, the event has raised about $700 so far, said Andrea Jadzinski, a hair stylist and assistant manager of Sera Bella Salon, 1982 W. Grand River Ave. in Okemos.

"Please Don't Squeeze the Charmin" creator John Chervokas Dies
John Chervokas, a former town supervisor who invented the slogan "Please Don't Squeeze the Charmin" during his career as an advertising executive, died on Saturday from a stroke after a five-year battle with Parkinson's disease. He was 74.

"He was just an incredibly creative guy, an incredibly patient man," said Chervokas' son, Jason, who lives in Hastings-on-Hudson. "There's a famous story told by family members that when he was in grade school he had to use the word 'pigment'. He said, 'I knew what the horse said but I didn't know what the pig meant.'"

Sex and the City Prequel: Blake Lively as Samantha Jones?
It is rumored that current preferences for the roles are Blake Lively as Samantha Jones, Selena Gomez as Charlotte York, Emma Roberts as Miranda Hobbes and Elizabeth Olsen as Carrie Bradshaw.

CW's RINGER Recasts Role, Adds Zoey Deutch
Deutch has joined the cast of CW's thriller RINGER, replacing Caitlin Custer in the role of wild child Juliet.

Sarah Michelle Gellar's sexy new RINGER ad
The CW is readying its marketing campaign for the return of Gellar to primetime.

SMALLVILLE: Finalized Date, Bonus Items, Packaging for Complete DVD Series and The 10th Season Sets
The 62-DVD set with all 10 seasons, AND Blu-ray and DVD sets for the final season, are all flying home at the end of November.

Chelsea Kane to guest on ONE TREE HILL
The Disney Channel star will appear in one of the early episodes of the show’s ninth and final season. Kane will play “Tara,” a rival CafĂ© owner to Haley (Bethany Joy Galeotti and Brooke (Sophia Bush).

PTC asks NBC affiliates not to air THE PLAYBOY
According to a copy of the letter obtained by Multichannel News, the organization's president, Tim Winter, told the stations, now controlled by Comcast as part of its NBC Universal joint venture with General Electric, the show was putting a "veneer of sophistication" on the pornography industry. "I am writing to urge you, on behalf of the Parents Television Council's 1.3 million members, to preempt the program in your community."

Justin Bieber turned down after wanting to guest on THE VAMPIRE DIARIES
“Star casting is not something that we excel at,” creator Kevin Williamson explained at Comic Con. “Casting a star doesn’t really interest me. I want the right actor in the right role.”

Disney makes offer to buy Indian media company UTV
The Walt Disney Co. has made a $454 million offer to acquire Mumbai media company UTV Software Communications as it seeks to capitalize on the rapidly growing yet fiercely competitive Indian market.

Disney offered about $22.68 a share (1,000 rupees) to buy the remaining 49.6% stake it does not already own in UTV, which started out in television production but has expanded into movies, games and other forms of interactive content. Among its claims to fame, UTV says it launched India's first daily soap opera, SHANTI, in 1995.

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