WWE Rebranding As "Action Soap Opera"

WWE has sent out an information sheet to the people who do their international voice-overs in other countries called "The Language of WWE", the sheet contains a list of "Incorrect Terminology" and a list of "Correct Terminology"

Here is the "The Language of WWE" Document:

"World Wrestling Entertainment (WWE) is a publicly traded entertainment company (NYSE: WWE) that creates and delivers a weekly action soap opera to its passionate fans.

WWE has been a recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today.

As a global entertainment brand, the language that we use when communicating on WWE is critical.

Please ensure that you are familiar and employing the below, effective immediately."

Here's a look at some of the terms:
* "Wrestling" or "catch" is banned. Some European countries still use the term "catch" to describe pro wrestling and "catchers" to describe wrestlers. "The Language of WWE" states that the following phrases are incorrect: "Wrestling is broadcast in 145 countries," or "Catch is broadcast in 145 countries." The correct terminology is: "WWE is broadcast in 145 countries."

* "Sports" is incorrect. "Entertainment or Action Soap Opera" is allowed. For example, "WWE is exciting entertainment" or "WWE is an exciting action soap opera" is allowed. In the last example, "action soap opera" is printed in bold, presumably to make sure there's no confusion.

* "Catchers" or "wrestlers" are not allowed. Incorrect examples are "Catchers are unique characters" or "Wrestlers are unique characters." The term "WWE Superstars" is allowed.

* "Athletes" or "Sportsmen" are now allowed either. WWE gives the following example to use: "WWE Superstars are entertainers with tremendous athletic prowess."
* The term "fight" is not allowed. Matches must be referred to as "match" or "bout."

* "Fighting" is also not allowed but the term "action" is.
"The Language of WWE" printout concludes with the following "Key Soundbytes":

* WWE is pure entertainment

* WWE is an action soap opera

* WWE Superstars are entertainers with tremendous athletic prowess