PTC Names P&G One Of The Best Advertisers

The right wing Parents Television Council released its annual list of the "Top Ten Best and Worst Advertisers" for the 2009-2010 television season. Companies were ranked based on the content in the television shows they chose to underwrite with their advertising dollars. "Best" companies primarily sponsored programs with positive, family-friendly themes while advertisers that earned the "worst" label commonly appeared on shows that included harsh language, violence and sexual content.  P&G was named one of the "best" this year.
(Click on the company name below for a complete list of brands)

Best

Worst
1. J.M. Smucker Company
(Smucker's jam, jelly and preserves, Pillsbury, Folgers, Crisco)

2. Kraft Foods, Inc.

(Oscar Mayer, Philadelphia Cream Cheese, Maxwell House, Nabisco, Oreo)

3. The Coca Cola Company

(Fuze, Gold Peak tea, Glaceau vitamin water, Minute Maid, Powerade)

4. General Mills
(Betty Crocker, Bisquick, Cheerios, Haagen-Dazs, Hamburger Helper)


5. State Farm Insurance

6. Ford Motor Company

(Ford, Lincoln, Mercury)

7. Procter & Gamble

(Pantene, Gillette, Olay, Old Spice, Ivory, Cover Girl, Febreze, Swiffer, Pampers)

8. Walmart

9. The Clorox Company

(Armor All, Fresh Step, Pine-Sol, Kingsford, Hidden Valley)

10. Sears Holdings Corporation
 

(Sears & Kmart stores, Craftsman, Kenmore, Die Hard, Land's End)
1. YUM! Brands 
(KFC, Pizza Hut, Taco Bell, Long John Silvers)

2. Unilever USA
(Bertolli, Hellmann's, Lipton, Slim-Fast, Axe, Dove)

3. CKE Restaurants

(Hardees, Carl's Jr. , La Salsa, Green Burrito)

4. Combe Incorporated
(Just for Men, Aqua Velva, Cepacol, Odor Eaters)

5. AAMCO Transmissions Inc.

6. Verizon Communications


7. AT&T

8. General Motors
(Chevrolet, Buick, GMC, Cadillac)

9. Burger King

10. Macy's

1 comment:

  1. And we should care about this pressure group...

    WHY?

    ReplyDelete