Friday, October 8, 2010

ABC Daytime Ratings Release (Sept. 27-Oct. 1, 2010)

From ABC:
* ABC ranked as Daytime's No. 1 network among Women 18-49 (1.1 rating/720,000).

* GENERAL HOSPITAL ranked as Daytime's No. 1 program among Women 18-34 (0.9 rating/309,000).

* This week stood as THE VIEW's most-watched week in 2 months among Women 18-34 (253,000) and Women 18-49 (785,000) - since week of 8/2/10.

* ABC held 3 of Daytime's Top 5 programs among Women 18-49 with GENERAL HOSPITAL (No. 2 - 1.3 rating/851,000), THE VIEW (No. 3 - 1.2 rating/785,000) and ONE LIFE TO LIVE (No. 4T - 1.0 rating/657,000).

Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 27, 2010:

Total Viewers
No. 1 CBS 3.42 million
No. 2 ABC 2.64 million
No. 3 NBC 2.41 million

Women 18-49 (Rtg/000s)
No. 1 ABC 1.1/720,000
No. 2 NBC 1.0/678,000
No. 3 CBS 0.9/601,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Rtg/000s
THE YOUNG AND THE RESTLESS 1.5/992,000
GENERAL HOSPITAL 1.3/851,000
THE VIEW 1.2/785,000
DAYS OF OUR LIVES 1.0/678,000
ONE LIFE TO LIVE 1.0/657,000

Source: NTI, Live + Same Day: Week of 9/27/10. All ranks/ties based on rating unless otherwise noted.

EDITOR'S NOTE: We edited this out, but ABC identified ONE LIFE as a CBS show in the 18-49 ratings section.

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