The world has changed radically since "THE WORLD" started spinning stories in 1956 sponsored by Oxydol or Duz detergents, notes P&G spokeswoman Jeannie Tharrington.
“Not only are a lot of women not home anymore, there’s also competition from cable, DVRs and online videos like YouTube,” she said.
“We’re certainly proud of AS THE WORLD TURNS. The legacy soaps that got us into production created a chance for us to do other shows,” Tharrington said.
Longtime star Marie Masters is sad to see P&G out of the soap business.
AS THE WORLD TURNS ends with main character Dr. Bob Hughes (Don Hastings) retiring. The taping was “chaotic and crazy. People were crying and laughing and breaking down,” Masters said.
“They respected the format. I liked that. Life in Oakdale goes on,” Masters said. “But there will never be closure. It’s heart-breaking that they (P&G) are out of the business.”