ABC Daytime Wins May 2010 Sweeps Among Women 18-49

From ABC Daytime:
* ABC ranked as Daytime's No. 1 network for the May 10 Sweep among Women 18-49 (1.2 rating/788,000 - tie)

* In Women 18-49, ABC claimed 2 of the Top 3 Daytime programs in the May 10 Sweep: GENERAL HOSPITAL (#2 - 1.4 rating/929,000) and THE VIEW (#3T - 1.2 rating/816,000).

* GENERAL HOSPITAL was the only daytime drama to post growth over the May 09 sweep in Total Viewers (2.72 million vs. 2.68 million).

* In Women 18-34, GENERAL HOSPITAL was No. 1 (#1T - 1.0 rating/327,000) for the May 10 sweep.

Daytime Rank Total Viewers - May 2010
No. 1 CBS 3.52 million
No. 2 ABC 2.78 million
No. 3 NBC 2.67 million

Daytime Rank Women 18-49 (Rtg/000s) - May 2010
No. 1T ABC 1.2/788,000
No. 1T NBC 1.2/760,000
No. 3 CBS 1.1/708,000

Top Daytime Programs in Women 18-49 (rank based on rating) - May 2010:
THE YOUNG AND THE RESTLESS 1.8/1.21 million
GENERAL HOSPITAL 1.4/929,000
THE VIEW 1.2/816,000
DAYS OF OUR LIVES 1.2/760,000
ONE LIFE TO LIVE 1.1/746,000

Source: NTI, Live+7 blended with Live+SD where available, May 10: 4/29/10-5/26/10. All ranks based on rating unless otherwise noted. Ties are based on rating. "Price is Right" based on 11:00 a.m.-12:00 p.m. average.

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