NEWS: Univision, McClain, ARCHERS, 90210, CW

ITV2 announces new 'soap' PROJECT ESSEX
PROJECT ESSEX, produced by Lime Pictures, will be a crossover between a drama, an observational documentary and a reality show.

"PROJECT ESSEX is an exciting and unique proposition. We are filming as we go so the drama will unfurl as the series progresses. This really is a living soap, which will leave our viewers on the edge of their seats," said Zai Bennett, ITV's director of digital channels and acquisitions. "This hybrid genre between drama and reality is really exciting - it's all the fun of a soap opera only this time not even the producers know how the stories end."

Univision To Unveil 20 Shows including 5 Telenovelas
Univision Communications will pull the curtain back on 20 new shows at its upfront presentation at Lincoln Center in Manhattan the afternoon of May 20. The Spanish-language network's newbies include five telenovelas, a pair of weekly series, two reality programs, two variety shows, and specials celebrating Mexico's bicentennial and the "biggest and brightest" female entertainers.

THE ARCHERS made be made available sooner on digital channel
Listeners of the popular Radio 4 show have previously been forced to wait 24 hours between each episode. Almost 5 million listeners are thought to tune in each weeknight at 7 p.m. to the program – and its omnibus edition on Sunday – for what is the world’s longest running soap opera. But now BBC executives are understood to be considering plans for fans to be able to immediately hear the next episode, simply by switching over to a new digital channel.

Local theater guru, Cady McClain team up for new play
"Faith," a new play by McClain's close friend Kymberly Harris will feature an original song score by McClain. EDITOR'S NOTE: Will McClain also turn up on AS THE WORLD TURNS before the show's run ends? Stay tuned.

90210 moves to Monday in CW fall schedule
90210 will join GOSSIP GIRL on Mondays. ONE TREE HILL moves to Tuesdays and will be paired with LIFE UNEXPECTED.

CW reveals spoilers for next season
On 90210, the third season welcomes the West Beverly kids to their senior year of high school. It’s the time of college acceptances and lovers’ rejections, the time of prom dates and promises betrayed, the time of spring break, break-ups and make-ups – but as is always the case in Beverly Hills, it all happens in a world of sun and fun, palm trees and warm sea breezes, success and excess.

Yahoo Buys Associated Content for $100 Million
Yahoo has acquired startup Associated Content for slightly more than $100 million in a deal that gives the portal new technology and a new strategy for producing low-cost media.

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