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NEWS: Sony's Mosko, Spreitler, Lozano, Ikea

INTERVIEW: Sony TV President Steve Mosko on DAYS and Y&R
"The great ones will be around forever, and the good news is we've seen growth in both soaps. I learned the hard way how passionate the audience is about these shows. We were in contract negotiation with [THE YOUNG AND THE RESTLESS star] Eric Braden and there was some disagreement over it — and the show's fans were up in arms. Some people were kind of getting angry with me. I had death threats based on not getting the Eric Braden deal done."

DAYS actress Taylor Spreitler cast on new ABC Family series
Said Spreitler on her official website: " am so excited! I will be joining Melissa Joan Hart and Joey Lawrence on their new show MELISSA AND JOEY. I will be joining the show as Lennox, Mel’ niece. ABC Family is happy to announce that MELISSA AND JOEY will make its premiere in August 2010 (Date TBA)."

Florencia Lozano to Appear in Emelin Theatre's "A Visit From The Goon Squad"
Lozano and Malcolm Gets will read from Jennifer Egan's new book of short stories "A Visit From The Goon Squad" at the Emelin Theatre on Sunday, June 10. Lisa Roth will direct the performance, which is part of the theater's Insights & Revelations series.

Hundreds of BBC viewers left furious after EASTENDERS is dropped for Gordon Brown's resignation speech
Despite historic changes in the real world, it seems many would have preferred to have watched the fictional goings on around Walford’s market stalls and in Holby’s hospital. Astonishingly by last night more than 1,000 had made formal complaints to the BBC, angry at the interruption to their television schedule on Tuesday night.

Ikea orders third season of EASY TO ASSEMBLE
The show, created by Douglas, has generated more than 9 million views since it bowed in 2008, becoming one of the few branded entertainment projects to take off and strike a chord with audiences.

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