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NEWS: Twitter, DWTS, Heather Tom, Silverman/P&G

Twitter Unveils Plans to Draw Money From Ads
Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue.

The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.

Ex-NBC Exec Ben Silverman: Opportunities Exist For TV Start-Ups
About six months ago, Silverman announced that he was leaving NBC Universal, after failing to resurrect its prime-time lineup, to form a joint venture with Barry Diller's digital media empire, IAC/InterActiveCorp. (IACI), called Electus. It has been billed as a next-generation film studio bridging the gap between TV and the Internet by bringing advertisers on board in the earliest stages of development and scaling content internationally.

The approach is aimed at finding a new model for producing TV shows by reducing financial risks posed by programming production costs and allowing advertisers to have a more hands-on role in the process to better engage audiences in an age of video-on-demand, interactivity and social media.

Silverman said major advertisers have always played a key role in the development of media entertainment, and Procter & Gamble's role in PEDRO & MARIA stems from the company's desire to be involved in the latest forms of video entertainment.

Heather Tom wins triathlon
Celebrities, athletes and locals helped raise over $175,000 for St. Jude Children’s Research Hospital at the Nautica South Beach Triathlon on Sunday. Over 2,400 people competed side-by-side on the shores of Miami Beach for the 3rd annual event to raise money for pediatric cancer research. THE BOLD AND THE BEAUTIFUL's Heather Tom (02:05:43) placed first in the Female Celebrity Division.

DANCING WITH THE STARS: Aiden Turner does the rumba
Len and Bruno slammed Aiden Turner and Edyta Sliwinska’s sometimes-stiff rumba on Monday night's show. Len said it had “no flow,” while Bruno said it looked like “stop motion animation.” Ouch. They received only 33 points out of 60.

EASTENDERS won't allow real slapping (of course), Amira exiting
EASTENDERS star John Patridge and co-star Preeya Kalidas were banned from doing real slapping during an on-screen arguments over because bosses were worried about health and safety. Partridge said: "I think she might've knocked my teeth out if it was real!" Christian is currently involved in a love triangle with Amira's husband Syed Masood and when she finds out, the pair embark on a furious row. Partridge admits the storyline is explosive and says it signals the end of Preeya's alter-ego. He told THE MORNING: "Everyone is going to end up heartbroken. I don't want to give too much away, but Amira's exit is coming up."

Kevin Bacon joins Steve Carell film
Bacon is joining the cast of Warner Bros.' untitled Dan Fogelman-Steve Carell project, which is being directed by John Requa and Glenn Ficarra. The story centers on Carell, whose wife (Julianne Moore) wants a divorce. To salvage their marriage, he uses a slick life coach (Ryan Gosling) to reform him.

1 comment:

  1. "The approach is aimed at finding a new model for producing TV shows by reducing financial risks posed by programming production costs and allowing advertisers to have a more hands-on role in the process to better engage audiences in an age of video-on-demand, interactivity and social media." - quoth Ben Silverman

    Isn't Ben Silverman aware of early TV history when single advertisers played key roles in creative decisions for shows and stars used the brands on air and appeared in the live commercials? That's not a new concept. Yep, I always thought that all we needed for better television was more advertiser involvement. No wonder he failed at NBC.

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