Will cable drive conglomerates' earnings? SOAPnet 50% growth helping DisneyCable is still king when it comes to driving the revenue and profits of Hollywood's entertainment giants -- and the degree to which they do will become clear as the conglomerates report first-quarter earnings in a few weeks. SOAPnet is one of the many cable networks helping Disney by growing its audience by 2.5 million viewers last year, swelling by 50%.
How to Rebuild A Cable Network
The cable business has a long history of rebranding networks— with dozens of hits and misses alike to show for it. Oftentimes, it’s a new owner calling for a rebrand in an attempt to grow a new asset. Or perhaps a network has simply hit a rut, or its owners are looking for some fresh attention or a different focus.
Another Corinthos Replaced on GH
A scheduling conflict with an upcoming pilot has led GENERAL HOSPITAL to replace Aaron Refvem with Aaron Sanders in the role of Morgan, the son of Carly and Sonny. Look for the new Morgan starting on April 14, according to a show spokesperson.
Yale University Accepts James Franco for PhD Program
The actor — who played a sociopath serial killer named Franco on GENERAL HOSPITAL — is swapping roles and becoming a real-life doc, now that he’s been accepted into the English Ph.D. program at Yale University.
UK TV Ratings: Double EASTENDERS hits veiwer 2010 low
EASTENDERS double episode was the most watched television program Friday night with 8.35 million viewers. However, it was the show’s lowest audience of 2010.
Roger/Damon:
ReplyDeleteIf SoapNet grew by 2.5 million viewers last year, wouldn't that be an incentive for ABC to keep producing its soaps since it is able to repurpose and receive add'l revenues for their content? According to THR, Soapnet's site also saw a strong increase in traffic. Couldn't Soapnet make available ABC shows there?
I bet SOAPnet would say their growth is in large part to 90210 and other primetime reruns or BEING ERICA. I get the feeling they want to be a Lifetime-esque network versus a network about soaps. If they were dedicated to soap operas, they'd be finding a way to pick up DIARY OF A SINGLE MOM or some of the other great indie soaps, or working on their own.
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