Wednesday, March 17, 2010

NEWS: Brett Claywell, SyFy Effect, MI MARIDO, Sorensen

INTERVIEW: OLTL's Brett Claywell (Kyle)
"I haven't been very vocal throughout this whole process. I needed to take some time to compose my thoughts. Emotionally, it has beaten me up a little bit. I'm okay. This isn't my first job and it's not my last. Every story has an end. As an actor, you understand that.

"I became a part of something bigger than myself, and from now until the day I die I'll be supportive of the movement. For the rest of my life, not just for the gay community, I will do everything I can in every way I can for those who are suffering injustices. I do believe that this is one of the huge injustices. Until we as a nation recognize that all men are created equal, the words that we're founded on, I'm going to fight."

Syndication Ratings: Gavelers Rule Sweeps
The results of the February sweeps period (Feb. 4-Mar.3) are in and Nielsen gave its most favorable verdict to the court shows, the only genre in which every strip was up over last year's syndicated sweep ratings (and one of the cheapest to produce).

General Mills adds Latin flare to online shows
Nestled on CTV.ca between online episodes of DEGRASSI and ALL MY CHILDREN is a new tongue-in-cheek Spanish soap opera created by General Mills as a lighthearted break for female consumers. The show, called MI MARIDO, MI ANGEL (My Husband, My Angel), was created by Cossette for the Old El Paso brand. Fjord, the agency's media division, worked with CTV to have it listed at CTV.ca as a regular show. Three episodes were made, but if there is enough positive response to MI MARIDO, Pawziuk said new episodes could be created.

Upfronts 2010: Syfy Touts ‘The Syfy Effect'
The network is pitching a new advertising metric, which it calls "The Syfy Effect." It is essentially a new sales-marketing initiative that aggregates results from other metrics, including brand recall and program engagement, and pairs it with interactive testimonials from advertisers and viewers.

NEIGHBOURS star James Sorensen quits soap for army
NEIGHBOURS star James Sorensen is quitting the popular Australian soap to follow a new career path, it has been revealed. Sorensen's co-star, Jordan Smith (Andrew), has now said that the soap star is to sign up as a new army recruit. Smith told TV Week: "He's really serious about it. It's just something he really wants to do. He's been training really hard, but I wish he'd stay. He's become a really good mate. I've told him he's going to get shot on his first day, but he's adamant he wants to go!"

1 comment:

  1. The biggest problem with OLTL is how fast they cycle through actors/characters. I've been watching soaps since the mid 70's, and I'm fully aware of the speed at which most soaps go through actors. But OLTL goes through them at a ridiculously fast breakneck speed. Viewers have barely any time to start to like a character before they're blown up, shanked, drowned, and otherwise disappeared.

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