NBC has picked up hit daytime drama DAYS OF OUR LIVES for its 45th season, keeping the long-running show on the network through the 2010-11 television season, it was announced today by Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios.
"DAYS OF OUR LIVES continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season," said Graboff. "'Days' has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."
Bruce Evans, Senior Vice President, Drama Programming, NBC Entertainment, added, "The producers, cast and crew have worked tirelessly to make DAYS the ratings success it is today. Today's renewal is a true testament to all of their hard work. We could not be more delighted for them and for the multiple generations of fiercely loyal DAYS OF OUR LIVES fans."
The acclaimed daytime drama will celebrate its 45th anniversary on Monday, November 8.
Damon L. Jacobs recently spotlighted the creative improvements on his Top 10 Reasons Why These Are The Best Of DAYS post.