Procter & Gamble, the world's biggest consumer-products maker, and Wal-Mart, the world's biggest retailer, are jointly creating a made-for-TV movie, in an effort to promote "family-friendly" alternatives to what they say is increasingly risqué TV fare.
The two advertising heavyweights have teamed up on the two-hour Secrets of the Mountain, to be broadcast in April on NBC. The movie, which focuses on a single mother who brings her family to a mountainside cabin, highlights values—such as generosity, honesty and togetherness—that Wal-Mart and P&G executives say are in short supply on television.
P&G is also producing BRIGHTEN BAY, an online soap promoting Cheer which is currently featuring a contest to win a walk on role on AS THE WORLD TURNS.
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3 comments:
Oh, barf on my shoes.
Don't we have entire cable channels devoted to this (Hallmark to name one)? Wonder where Nuke and Otalia fall on their family values meter. Those Brighten Bay ads were stupid and not at all entertaining.
Hmmm....if I remember Otalia and Nuke wern't allowed to even kiss....maybe that is family values gay style for the P&G crowd
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